Podcasting for small businesses w/ Christy Smallwood
Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Christy Smallwood, owner and chief strategist of Eagle Eye Strategies about podcasting as a marketing tool for small businesses.
Stuff we discuss:
- Why Christy started a podcast for her business
- How she learned to record, edit, produced, and publish audio
- How Christy finds guests for her podcast and why guests are excited to come on the show
- How Christy markets the podcast
- How the podcast serves Christy as a networking tool, a prospect qualifying tool, and a thought leadership platform
- Christy’s advice for any small business considering podcasting
Learn more about Eagle Eye Strategies
Connect with Christy on LinkedIn
Check out Christy’s podcast, Small Business Small Talk
Featured episodes
The enduring value of e-books w/ Stacey Wisniewski
Stacey Wisnewski, Sr Director of Marketing at After, Inc., talks with Jeremy about the value of e-books. Highlights: The art & science behind writing an e-book Why ebook layout and design are important The pros and cons of ga...
Creating "dynamic" content w/ Josh Feldman
Josh Feldman, Director of Marketing at MVPindex, talks with Jeremy about presenting data to make it more engaging and impactful. Highlights: "Dynamic reports" - what they are and how they work Strategies for presenting data u...
The art & science of developing business relationships w/ Lisa Hill
Lisa Hill, VP of Marketing at Resilience, talks with Jeremy about developing relationships with clients. Highlights: How Lisa develops relationships with brokers Why being transparent and displaying humility is essential to d...