Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Christy Smallwood, owner and chief strategist of Eagle Eye Strategies about podcasting as a marketing tool for small businesses.
Stuff we discuss:
- Why Christy started a podcast for her business
- How she learned to record, edit, produced, and publish audio
- How Christy finds guests for her podcast and why guests are excited to come on the show
- How Christy markets the podcast
- How the podcast serves Christy as a networking tool, a prospect qualifying tool, and a thought leadership platform
- Christy’s advice for any small business considering podcasting
Learn more about Eagle Eye Strategies
Connect with Christy on LinkedIn
Check out Christy’s podcast, Small Business Small Talk