Producing quality content when budgets are tight w/ Owen Ray

Owen Ray, Director, Content Marketing at Invoca, talks with Jeremy about producing quality content when budgets are tight.

Highlights:

Topic: Creating quality content when budgets are tight

Why it doesn't work to turn off the content spigot when the economy goes south and turn it back on when the economy improves
Why Owen started a "Content Council" and how it enables him to get internal buy in for content marketing
How the Content Council facilitate conversations between sales, marketing, demand gen, and other functions and sparks ideas for better content

Learn more about Invoca

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Producing quality content when budgets are tight w/ Owen Ray

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