Feb. 15, 2023

Producing quality content when budgets are tight w/ Owen Ray

Owen Ray, Director, Content Marketing at Invoca, talks with Jeremy about producing quality content when budgets are tight.


Topic: Creating quality content when budgets are tight

  • Why it doesn't work to turn off the content spigot when the economy goes south and turn it back on when the economy improves
  • Why Owen started a "Content Council" and how it enables him to get internal buy in for content marketing
  • How the Content Council facilitate conversations between sales, marketing, demand gen, and other functions and sparks ideas for better content

Learn more about Invoca

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