Putting a premium on authenticity w/ Greg Palese
Greg Palese, VP of Marketing at Klein Tools, talks about how the 164-year-old company connects with its core audience of professional tradespeople. Authenticity is key, which is why Klein ads, videos, photos, and other content feature real tradespeople who know how to hold and handle the Klein tools they use every day on the job.
Featured episodes
Build a rock-solid content marketing team w/ Matt Morookian
Matt Morookian, Director of Marketing at apexanalytix talks with Jeremy about building a rock-solid content marketing team. Highlights: How Matt uses a game involving making up the plot of a movie as a team building exercise ...
Producing quality content when budgets are tight w/ Owen Ray
Owen Ray, Director, Content Marketing at Invoca, talks with Jeremy about producing quality content when budgets are tight. Highlights: Topic: Creating quality content when budgets are tight Why it doesn't work to turn off the...
Tips for creating a "State of the Industry" report w/ Susan Tormollen
Susan Tormollen, VP Marketing at PlanHub , talks with Jeremy about tips for creating a "State of the Industry" report. Highlights: Why State of the Industry reports are such valuable types of content that deliver significant ...