April 29, 2021
Putting a premium on authenticity w/ Greg Palese
Greg Palese, VP of Marketing at Klein Tools, talks about how the 164-year-old company connects with its core audience of professional tradespeople. Authenticity is key, which is why Klein ads, videos, photos, and other content feature real tradespeople who know how to hold and handle the Klein tools they use every day on the job.
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