Steve Keifer, Vice President of Marketing at Ordway, talks with Jeremy about applying the red ocean, blue ocean strategy to content production.
"One of the things that I've been exploring at the companies I've been at is like, how can we find new topics that nobody's writing about? The blue oceans, you know, the questions that our prospective customers are trying to get answers to that wouldn't show up in keyword research that maybe they're just asking one on one, but people don't even know about."
"You almost have to have dog ears, I say, instead of just human ears to identify these types of blue ocean topics because the sales reps and other people that are on the call will just sort of disregard them, but they're nuggets of gold for us on the marketing side."
"It's a little bit of a scavenger hunt. The way that I've been approaching it is just trying to block off a certain amount of time per week to look for those things and just make a habit of checking in or listening in on x number of calls per month."
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