Reflecting the voice of the market w/ Scott Lavery
Scott Lavery, VP of Marketing at Appsian, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about thought leadership content strategy.
Highlights:
- How Scott defines “thought leadership” and why objectivity plays a central role
- Striking a balance between the educational and transactional goals of thought leadership content
- Why a lot of thought leadership content is mediocre at best
- Stuff B2B marketers can learn from B2C marketers
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