Reflecting the voice of the market w/ Scott Lavery

Scott Lavery, VP of Marketing at Appsian, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about thought leadership content strategy.

Highlights:

How Scott defines “thought leadership” and why objectivity plays a central role
Striking a balance between the educational and transactional goals of thought leadership content
Why a lot of thought leadership content is mediocre at best
Stuff B2B marketers can learn from B2C marketers

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Reflecting the voice of the market w/ Scott Lavery

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