Welcome to The B2B Content Show
Oct. 12, 2021

Repurposing content for multiple channels w/ Michael O’Connell

Repurposing content for multiple channels w/ Michael O’Connell
Apple Podcasts podcast player badge
Spotify podcast player badge
Overcast podcast player badge
Castro podcast player badge
PocketCasts podcast player badge
RSS Feed podcast player badge
Apple Podcasts podcast player icon Spotify podcast player icon Overcast podcast player icon Castro podcast player icon PocketCasts podcast player icon RSS Feed podcast player icon

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Michael O’Connell, VP of Marketing at AnyRoad, a data and insights platform for experiential marketing.

Highlights:

  • The value of repurposing content throughout multiple channels
  • Focusing educational content on telling the customer story
  • The benefits of Zoom’s webinar platform
  • Gating vs. not gating content

Learn more about Anyroad 

Connect with guest on LinkedIn