May 18, 2022

Sales-Marketing Alignment w/ Laura Russell


Laura Russell, VP of Marketing at Adlucent, talks with Jeremy about sales-marketing alignment.

Highlights:

  • How Laura defines "alignment"
  • How creating commitment across stakeholders results in alignment
  • Roles that sales can play in content creation
  • How misaligned KPIs can results in sales-marketing misalignment

Learn more about Adlucent

Connect with Laura on LinkedIn