Shifting from product-focused marketing to thought leadership marketing w/ Heather Dondis
Heather Dondis, Director of Thought Leadership and Insights at Harbor Capital Advisors, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about shifting from a product-focused marketing strategy to a thought leadership-focused strategy.
Highlights:
- Shifting from product-focus to thought leadership marketing
- Making content more "human"
- Producing though leadership content that cuts through the noise
Learn more about Harbor Capital Advisors
Connect with Heather Dondis on LinkedIn
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