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Jan. 12, 2022

Shifting from product-focused marketing to thought leadership marketing w/ Heather Dondis

Shifting from product-focused marketing to thought leadership marketing w/ Heather Dondis
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Heather Dondis, Director of Thought Leadership and Insights at Harbor Capital Advisors, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about shifting from a product-focused marketing strategy to a thought leadership-focused strategy.

Highlights:

  • Shifting from product-focus to thought leadership marketing
  • Making content more "human"
  • Producing though leadership content that cuts through the noise

Learn more about Harbor Capital Advisors

Connect with Heather Dondis on LinkedIn