Welcome to The B2B Content Show

Aug. 1, 2021

Strategies w/ Marianne Calilhanna

Strategies w/ Marianne Calilhanna

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Show Notes

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Marianne Calilhanna VP of marketing at Data Conversion, Laboratory or DCL.

Stuff we discuss:

Enabling prospects to make a compelling business case to their superiors
The value of making webinars purely educational, without trying sell participants
In the absence of in-person meetings, using LinkedIn groups to establish relationships with decision makers
Using simple, direct language instead of marketing jargon and hyperbole
Putting the customer/prospect first and allowing their needs and interests to drive content

Learn more about DCL
Connect with Marianne on LinkedIn