Strategies w/ Marianne Calilhanna
Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Marianne Calilhanna VP of marketing at Data Conversion, Laboratory or DCL.
Stuff we discuss:
- Enabling prospects to make a compelling business case to their superiors
- The value of making webinars purely educational, without trying sell participants
- In the absence of in-person meetings, using LinkedIn groups to establish relationships with decision makers
- Using simple, direct language instead of marketing jargon and hyperbole
- Putting the customer/prospect first and allowing their needs and interests to drive content
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