The B2B Content Show:  A Podcast About the How, What, and Why of B2B Content Marketing Album Art The B2B Content Show: A Podcast About …

  • Episodes
  • Videos
  • About
  • Reviews
    All Reviews Leave a Review
    Rate on Apple Podcasts podcast player icon Rate on Apple Podcasts
    Rate on Spotify podcast player icon Rate on Spotify
  • Connversa Podcasting
  • Contact
  • Follow
    Apple Podcasts podcast player icon Apple Podcasts
    Spotify podcast player icon Spotify
    Google Podcasts podcast player icon Google Podcasts
    Overcast podcast player icon Overcast
    Castro podcast player icon Castro
    PocketCasts podcast player icon PocketCasts
    RSS Feed podcast player icon RSS Feed
  • LinkedIn
  • YouTube
  • Search
Apple Podcasts podcast player icon Apple Podcasts Spotify podcast player icon Spotify Google Podcasts podcast player icon Google Podcasts Overcast podcast player icon Overcast Castro podcast player icon Castro PocketCasts podcast player icon PocketCasts RSS Feed podcast player icon RSS Feed
March 7, 2022

The marketing value of podcasting

Apple Podcasts podcast player badge
Spotify podcast player badge
Google Podcasts podcast player badge
Overcast podcast player badge
Castro podcast player badge
PocketCasts podcast player badge
RSS Feed podcast player badge

  • Show Notes

Scott Thomas, Senior VP Marketing at WorthPoint, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about podcasting.

Highlights:

  • The role that podcasting plays in Scott's marketing strategy
  • Podcast production process
  • Key elements to make a podcast successful

Learn more about WorthPoint

Connect with Scott on LinkedIn

Sign up to get updates from us

Email has been submitted.
...

By signing up, you agree to receive email from this podcast.

Featured Episodes

  • The enduring value of e-books w/ Stacey Wisniewski
  • Creating "dynamic" content w/ Josh Feldman
  • The art & science of developing business relationships w/ Lisa Hill

Recent Episodes

  • Podcasting as a marketing strategy w/ Mark Emond
  • Proving the value of B2B content marketing w/ Lora Osborn
  • The challenge of attribution in B2B content marketing w/ Matt Bettis
  • Working with subject matter experts to get content for powerful storytelling w/ Kelly Stewart
  • How to leverage content to expand your marketing presence within existing enterprise accounts w/ Tom Kuhr
  • The art & science of B2B storytelling w/ Sarah Beldo
  • What content marketers can learn from journalists w/ Nick Lioudis
  • What B2B content marketers can learn from musicians w/ Alex Kelly
  • Creating content aimed at enterprises w/ Cynthia Stephens
  • See all →

Featured episodes

The enduring value of e-books w/ Stacey Wisniewski
June 10, 2022

The enduring value of e-books w/ Stacey Wisniewski

Stacey Wisnewski, Sr Director of Marketing at After, Inc., talks with Jeremy about the value of e-books. Highlights: The art & science behind writing an e-book Why ebook layout and design are important The pros and cons of ga...

Episode page
Creating
June 8, 2022

Creating "dynamic" content w/ Josh Feldman

Josh Feldman, Director of Marketing at MVPindex, talks with Jeremy about presenting data to make it more engaging and impactful. Highlights: "Dynamic reports" - what they are and how they work Strategies for presenting data u...

Episode page
The art & science of developing business relationships w/ Lisa Hill
June 6, 2022

The art & science of developing business relationships w/ Lisa Hill

Lisa Hill, VP of Marketing at Resilience, talks with Jeremy about developing relationships with clients. Highlights: How Lisa develops relationships with brokers Why being transparent and displaying humility is essential to d...

Episode page
The B2B Content Show:  A Podcast About the How, What, and Why of B2B Content Marketing Logo

For B2B marketers, content is KING.

In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing and content marketing strategy, including:
-What makes some content "sticky" and other content entirely forgettable
-Scaling content without sacrificing authenticity and originality
-Creating content with a point of view
-Producing thought leadership content that actually leads
-Repurposing content
-Measuring content ROI
And much more!

  • About
  • Episodes
  • Reviews
  • Connversa Podcasting
  • Contact
  • © Connversa
  • Podcast Website by Podpage