Welcome to The B2B Content Show
March 30, 2023

The marketing value of thinking like a media company w/Jonathan Paul

The marketing value of thinking like a media company w/Jonathan Paul
Apple Podcasts podcast player badge
Spotify podcast player badge
Overcast podcast player badge
Castro podcast player badge
PocketCasts podcast player badge
RSS Feed podcast player badge
Apple Podcasts podcast player icon Spotify podcast player icon Overcast podcast player icon Castro podcast player icon PocketCasts podcast player icon RSS Feed podcast player icon

On this episode of The B2B Content Show, host Jeremy Shere is joined by Jonathan Paul, Senior Director of Content and Communications at Vena. Together they discuss the marketing value of thinking like a media company, the importance of creating content that provides value for the audience and how businesses can repurpose content in different formats.


 Highlights:

  • What does it mean for a B2B brand to think like a media company 
  • The next evolution of content marketing 
  • Producing content that provides value and resonates with the audience 
  • The importance of leveraging owned media channels


Learn more about Vena Solutions

Connect with Jonathan on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.