March 30, 2023

The marketing value of thinking like a media company w/Jonathan Paul

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On this episode of The B2B Content Show, host Jeremy Shere is joined by Jonathan Paul, Senior Director of Content and Communications at Vena. Together they discuss the marketing value of thinking like a media company, the importance of creating content that provides value for the audience and how businesses can repurpose content in different formats.


  • What does it mean for a B2B brand to think like a media company 
  • The next evolution of content marketing 
  • Producing content that provides value and resonates with the audience 
  • The importance of leveraging owned media channels

Learn more about Vena Solutions

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The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at