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Jeremy Shere, Founder and CEO of Tribal Knowledge Podcast, and Jim Baty, CEO of Sauter, Baty & Bloomquist and Executive director of the Concrete Foundations Association, discuss how deep engagement results from stakeholders--in this case members of the Concrete Foundations Association--giving back to the organization. To foster that level of engagement, Baty and his colleagues design events specifically geared to encourage new members to participate and develop a sense of ownership in the organization.
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