Welcome to The B2B Content Show
Nov. 12, 2021

The value and power of authenticity in marketing w/ Carol Bettencourt

The value and power of authenticity in marketing w/ Carol Bettencourt

Carol Bettencourt, VP of Marketing at Chyron, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about the power authenticity.

Highlights:

  • How Carol defines “authenticity”
  • The intersection of authenticity and usefulness
  • Authenticity drives a sense of purpose

Learn more about Chyron

Connect with Carol Bettencourt on LinkedIn