The value of financial data for content marketers w/ Kassidy Bird

Kassidy Bird, VP of Marketing at Databook, talks with Jeremy about the value of financial data for content marketers

Highlights:

• The value that content marketers can get from financial data
• How to use financial data to pinpoint a company's pain points
• How to learn to read and make sense of financial reports

Learn more about Databook

Connect with Kassidy on LinkedIn

Memorable Quotes:

"You can usually look at the financials by business. So you can start to understand, maybe you're targeting Walmart, but you can understand that their subscription service business for their delivery unit is the one that's growing the most, but making the least amount of money.So maybe you wanna identify how you speak to how retailers like Walmart, big box retailers, can improve efficiencies while still maintaining that customer service expectation that is causing their subscription service to grow rapidly.

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