The value of podcasting as a B2B marketing channel w/ Navid Jafari

Navid Jafari, Vice President of Marketing and Communications at PeerNova, talks with Jeremy about using podcasting as a marketing channel.

Highlights:

• What makes podcasting different from other content channels
• How to define podcast success
• What it takes to maintain a high quality podcast

Learn more about PeerNova
Connect with Navid on LinkedIn

Memorable Quotes:

"What's really, really cool about podcasting is that you very rarely put a podcast behind the gateway, right? And so the podcast is a fantastic opportunity for them to get to know you, for them to understand your points of view, for them to just casually hear you out."

"I think podcasting is uniquely positioned to essentially be that sort of informal introduction about who the company is and what we're trying to accomplish."

"I know sales people would probably say, no, you have to be more direct and assertive and all that stuff. A hundred percent agree. I think there is a time and a place for all that, but I think as marketers, people that live further up in the funnel, we just have to do a better job of being a guide as opposed to being sellers."

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com