Sharon Rusinowitz, Director of Content Marketing at ChartHop, talks with Jeremy about producing evocative content.
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"That really means creating content that hits an emotion. It's anything that garners a reaction. That could be making someone laugh, having them feel overwhelmed with the current situation, or excited about the prospect of something that can resolve that situation. Or even just something that leaves them really curious to learn more about something. It's anything that really creates a connection because that makes the content so much more memorable."
"The truth is, you're never really going to be able to truly measure the emotional reaction of your audience, but you can look at certain signals to understand if your content is performing in the way that you intended it to."
"Don't be afraid to take risks. Creating evocative content requires a really strong personality. It requires attention to detail. It takes time to get it right. There is a lot of trial and error in it. It requires investing in the process and being willing to iterate over time."
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