Sean McCarron, VP of Marketing at LeaseLock, talks with Jeremy about writing worthwhile long-form content.
"Figuring out how much time and space to sort of dedicate to a topic, it is sort of that art of marketing. That art of good content and good pacing."
"I certainly, you know, as a marketer myself, when I fill out a form and I download something and the content is light or full of fluff, that leaves a lasting impression. Like I feel the bait and switch."
"I feel like our formats are always, you know, kind of changing. It's really, are you treating the topic that you're talking about with enough space for a listener, a reader, a watcher, a viewer, to think about their own thoughts about the topic? And if so, I would sort of consider that reflective or evaluative process as a key characteristic of long form content versus short form."
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