May 4, 2023

Tips for repurposing content w/ Melanie Deziel

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In this episode, host Jeremy Shere talks with Melanie Diezel, Chief Content Officer at StoryFuel and author of Prove It: Exactly How Modern Marketers Earn Trust. They discuss repurposing content in the B2B world and the importance of updating existing content rather than just creating more and more content.


  • How to repurpose content, including updating existing content, copying and excerpting, and reformatting 
  • The importance of making sure existing content remains relevant
  • How to identify which claims need to be backed up with data 
  • Making claims more believable by linking to relevant case studies 

Learn more about Storyfuel

Connect with Melanie on LinkedIn

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