Oct. 12, 2022

Using data to optimize how your content engages your audience w/ Matty de Castro

Matty de Castro, VP of Growth & Operations at VidMob, talks with Jeremy about the concept of intelligent creative.


  • What "intelligent creative" means and why it matters
  • What impact intelligent creative will have on B2B content marketing
  • Why marketers should consider implementing intelligent creative into their strategy

Learn more about VidMob
Connect with Matty on LinkedIn

Memorable Quotes:

"Digital marketing was so focused, whether it be B2B or B2C, on creating those audiences and then optimizing based on the data you got from creating those audiences. Now, creative was always a component of it because creative is actually what you saw once you were targeted by one of those algorithms. But no one really knew how that creative was performing because it was always really based on an emotion."

"You create competitive advantage for your business with data. And so the more data you have, the more competitive advantage you have."

"I think the content, being able to cut through on these digital platforms and be relevant and then be understood and allowed to be optimized, I think is gonna be just incredibly important as we go into the next 10 years."

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com