In this episode, host Jeremy Shere talks with Jeff Haws, Director of Content Marketing at Emplifi about AI and how it is playing an increasingly significant role in B2B content marketing. The episode revolves around how AI can be used in B2B content creation, the benefits of using AI, and its limitations. Jeff shares his experience of using AI, specifically Chat GPT, to generate content, personalized email subject lines or bodies, targeted social media posts or ads an ideas for blog posts.
Highlights:
Learn more about Emplifi
Connect with Jeff on LinkedIn
The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.