April 6, 2023

Using generative AI to create "authentic" content

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In this episode, host Jeremy Shere talks with Jeff Haws, Director of Content Marketing at Emplifi about AI and how it is playing an increasingly significant role in B2B content marketing. The episode revolves around how AI can be used in B2B content creation, the benefits of using AI, and its limitations. Jeff shares his experience of using AI, specifically Chat GPT, to generate content, personalized email subject lines or bodies, targeted social media posts or ads an ideas for blog posts.



  • How AI is changing content creation and marketing
  • The benefits and drawbacks of artificial intelligence
  • Best practices to create authentic content using generative AI
  • The future of AI in content marketing and how companies can best prepare for this shift.


Learn more about Emplifi

Connect with Jeff on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.