Lori Stout, VP of Marketing at PAR Technology, talks with Jeremy about using quarterly themes to organize content development.
"We try to create a story or a theme that ties back to what we told the market we were gonna do, whether that's creating better integrations, whether it's creating a better customer experience. So we map that to the features and products that will be released that quarter and then kind of tell that story like it's a chapter in a book."
"We take everything that we created from a content perspective, we look at the different chapters in the book, and then we align that to the data that we actually gathered from our platform, from all of the different restaurants that use our platform. And we say, hey, you know, we told you this was gonna be important. Here's how the data correlates to that. So that's kind of the closing chapter of the book."
"So, plan a quarter in advance, kind of have a good idea what we're gonna do for the following quarter, but if our customers need us to go in a completely different direction, we have the flexibility to do that."
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