March 9, 2023

Using SDRs and sales people as a content distribution channel w/ Sarah Lessire

Using SDRs and salespeople as content distribution channels is an intriguing concept, and Sarah Lessire, Director of Content Marketing at Gloat, has valuable insight on how to do it. In this episode of The B2B Content Show, hosted by Jeremy Sheer, Sarah explains how to optimize the process to ensure communications are value-packed, how to align content topics to sales use cases, and the importance of tracking engagement data.


  • The value in diversifying distribution channels 
  • Aligning content topics to sales use cases
  • Creating incentives for SDRs and salespeople 
  • The value of building relationships with sales teams 

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The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at