Using video to make case studies more engaging w/ David Markowitz

David Markowitz, Director of Product Marketing at Stord, talks with Jeremy about creative uses of video in case studies.

Highlights:

• Why modernizing case studies using video can make them more digestible
• How to effectively plan and execute a video case study
• The value of using more conversational media like video and podcasts

Learn more about Stord
Connect with David on LinkedIn

Memorable Quotes:

"Prospects want references. They want to hear real customer stories. So we really thought, why don't we just put some of our most interesting customers in front of the camera and let them talk so prospects can really hear from them rather than directly from us."

"We almost try to make it as if you were at a cocktail party and you were talking to this guy and he was like, hey who are you working with? And he spends a minute or two telling you the story, that's sort of what we wanted to come through. So it's really, at the end of the day, it's much more sort of a conversational story."

"It can't be we're gonna drop a couple podcasts and see how it goes. It has to be something that, I think if you're gonna do, you sort of need to be all in, like we're gonna commit. We're gonna do this on a regular schedule."

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com