Fara Rosenzweig, Head of Content Marketing at WorkRamp, talks with Jeremy about ways to differentiate content.
Highlights:
Why a journalistic approach to writing creates strong content and is beneficial in the B2B world
How gong calls directly contribute to creating unique content
The benefits of doing in-depth research when creating written pieces
Audio Episode: https://www.b2bcontentshow.com/3-strategies-for-creating-b2b-content-that-cuts-through-the-noise-w-fara-rosenzweig/