3 strategies for creating B2B content that cuts through the noise w/ Fara Rosenzweig

Fara Rosenzweig, Head of Content Marketing at WorkRamp, talks with Jeremy about ways to differentiate content.

Highlights:

Why a journalistic approach to writing creates strong content and is beneficial in the B2B world

How gong calls directly contribute to creating unique content

The benefits of doing in-depth research when creating written pieces

Audio Episode: https://www.b2bcontentshow.com/3-strategies-for-creating-b2b-content-that-cuts-through-the-noise-w-fara-rosenzweig/