Welcome to The B2B Content Show

Videos

April 13, 2023

How to build a high-performing content cluster and avoid pitfalls w/ Stacy Willis

In this excerpt of this episode of The B2B Content Show, host Jeremy Shere and Stacy Willis, Senior Vice President of Marketing at Playwire. talk about getting the most value from content clusters and how Playwire uses them to understand and communicate their expertise in the ad monetization technology platform.…

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April 11, 2023

How to leverage costumer support as a marketer w/RC Victorino

In this episode of The B2B Content Show, Jeremy Shere talks to RC Victorino, Senior Manager of Content Marketing at Density. RC talks about how and why he and his content marketing team partner with customer support . . Highlights: -The value of collaborating with costumer support as a marketer…

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April 6, 2023

Using generative AI to create "authentic" content

In this episode, host Jeremy Shere talks with Jeff Haws, Director of Content Marketing at Emplifi about AI and how it is playing an increasingly significant role in B2B content marketing. The episode revolves around how AI can be used in B2B content creation, the benefits of using AI, and…

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April 5, 2023

Why B2B brands should publish content like a media company w/Adam Kranitz

In this episode of The B2B Content Show, host Jeremy Shere speaks to Adam Kranitz, about publishing content like a media organization. He explains that marketers have found that traditional advertising is getting harder to track, and customer acquisition costs are increasing and how publishing content like a media organization…

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April 4, 2023

How to align content marketing with sales and other functions to manage content expectations

In this episode of The B2B Content Show, host Jeremy Shere talks with Claudia Dorego, Content Marketing Manager at Irwin, about managing content expectations. Claudia shares her experience in aligning sales and marketing priorities to better manage expectations, setting up monthly syncs with different departments, and using a content calendar…

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March 16, 2023

Co-Marketing as a B2B growth strategy w/ Evan Lapage

On this episode of The B2B Content Show, Jeremy Shere speaks with Evan LaPage, Director of Content at Thinkific, about the best strategies for growing your business through co-marketing. Highlights: -What is co-marketing and how it’s different from influencer marketing and affiliate marketing -How to choose the right partner for…

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March 15, 2023

Structuring long form written content w/ Jack Scullin

In this episode of The B2B Content Show, host Jeremy Sheer is joined by Jack Scullin, Content Director at Nagin. Jack shares his expertise on how to structure and create longer form written content, optimizing title tags and meta descriptions, and using keyword research tools. Highlights: • Tips for researching…

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March 9, 2023

Using SDRs and sales people as a content distribution channel w/Sarah Lessire

Using SDRs and salespeople as content distribution channels is an intriguing concept, and Sarah Lessire, Director of Content Marketing at Gloat, has valuable insight on how to do it. In this episode of The B2B Content Show, hosted by Jeremy Sheer, Sarah explains how to optimize the process to ensure…

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March 7, 2023

Adventures in hiring a content marketing manager w/ Jennifer Durishin

In this episode of The B2B Content Show, host Jeremy Shere interviews Jennifer Durishin, Head of Marketing at Prodigal, a B2B SaaS startup, about her experience hiring for a content marketing manager. Highlights: Tips for dealing with the avalanche of applications that will come your way Why writing tops Jennifer's…

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March 7, 2023

Adventures in hiring a content marketing manager w/ Jennifer Durishin

In this episode of The B2B Content Show, host Jeremy Shere interviews Jennifer Durishin, Head of Marketing at Prodigal, a B2B SaaS startup, about her experience hiring for a content marketing manager. Highlights: -Tips for dealing with the avalanche of applications that will come your way -Why writing tops Jennifer's…

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March 2, 2023

Building out a marketing function designed to drive revenue w/ Ashley McAlpin

In this episode of The B2B Content Show, host Jeremy Shere is joined by Ashley McAlpin, Head of Marketing at Rocker Box. They discuss building out a marketing function designed to drive revenue. Highlights: Revenue marketing, and how is it different from other types of marketing How to look at…

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Feb. 22, 2023

How to build and optimize your content operations w/ Ellie Hildebrand

This week on The B2B Content Show, host Jeremy Shere speaks with Ellie Hildebrand, Director of Content Marketing at Celigo, about content operations. Together, they discuss how to optimize your content operations, how to maximize the mileage out of your content, and the best practices for creating and measuring content.…

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Feb. 16, 2023

Build a rock-solid content marketing team w/ Matt Morookian

Matt Morookian, Director of Marketing at apexanalytix talks with Jeremy about building a rock-solid content marketing team. Highlights: How Matt uses a game involving making up the plot of a movie as a team building exercise The value of using these exercises to motivate and bring your team together How…

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Feb. 15, 2023

Tips for creating a "State of the Industry" report w/ Susan Tormollen

Susan Tormollen, VP Marketing at PlanHub , talks with Jeremy about tips for creating a "State of the Industry" report. Highlights: Why State of the Industry reports are such valuable types of content that deliver significant ROI How Susan's team produces Planhub's State of the Industry report and promotes it…

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Feb. 9, 2023

The value of financial data for content marketers w/ Kassidy Bird

Kassidy Bird, VP of Marketing at Databook, talks with Jeremy about the value of financial data for content marketers Highlights: The value that content marketers can get from financial data How to use financial data to pinpoint a company's pain points How to learn to read and make sense of…

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Jan. 31, 2023

Proving the value of B2B content marketing w/ Lora Osborn

Lora Osborn, Director of Marketing at Sentera, talks with Jeremy about proving the value of B2B content marketing. Highlights: The problem with trying to tie marketing to revenue How and why Lora built marketing attribution models and who she uses them The value of anecdotal/qualitative data for marking a business…

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Jan. 26, 2023

Working with subject matter experts to get content for powerful storytelling w/ Kelly Stewart

Kelly Stewart, Content Marketing Director, at Apprentice.io talks with Jeremy about working with subject matter experts to get content for powerful storytelling. Highlights: How Kelly cultivated strong working relationships with subject matter experts for a life science glossary project Figuring out which SME's to approach and how to get them…

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Jan. 18, 2023

What B2B content marketers can learn from musicians w/ Alex Kelly

“I've been in digital and demand gen roles for the last, you know, 10 or some odd years, and a lot of that is rooted. What are our KPIs? How are we measuring the impact of our efforts? Are we generating leads? Are we generating signups for a product? Ultimately,…

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Jan. 17, 2023

Creating content aimed at enterprises w/ Cynthia Stephens

" Think about your partner marketing ecosystem and think about ways that you can kind of help build and leverage a community of these complimentary firms, right, where they're offering complimentary services to your audience, and really help use that as a way to create thought leadership and expand brand…

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Jan. 4, 2023

Humanizing a highly technical topic w/ Ryan Raiker

Ryan Raiker, Vice President of Marketing at AYR, talks with Jeremy about humanizing a highly technical/scary topic. Highlights: Why the company changed its name from Singularity Systems to AYR (Are You Ready) Tips for developing messaging that connects with your audience's emotions, not just their intellect Audio Episode: https://www.buzzsprout.com/1703458/episodes/11965488

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Jan. 3, 2023

Building a framework for measuring content marketing ROI w/ Dan Lawrence

Dan Lawrence, Head of Growth Marketing at Wrk, talks with Jeremy about building a framework for testing content. Highlights: Defining "growth marketing," i.e. using data to pinpoint what's working and to keep improving content performance Doing content marketing like a scientist, i.e. building out hypotheses, running experiments, and measuring hypotheses…

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Dec. 28, 2022

Getting prospects to see your vision of what's possible w/ Martin Morzynski

Title: Getting prospects to see your vision of what's possible w/ Martin Morzynski Martin Morzynski, SVP of Marketing at StreetLight talks with Jeremy about getting customers to see your vision of what's possible. Highlights: The importance of approaching marketing from an educational standpoint when introducing a new category to the…

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Dec. 27, 2022

Creating a marketing strategy in a multi-brand context w/ Tom Flierl

Tom Flierl, Vice President of Sales and Marketing at Amla Commerce, talks with Jeremy about creating a content marketing strategy in a multi-brand context. Highlights: Strategies for managing marketing for two brands simultaneously How managing b2b marketing is like coaching a winning basketball team The importance or recruiting the right…

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Dec. 21, 2022

Email Personalization - Show Me You Know Me w/ Chip House

Chip House, Chief Marketing Officer at Insightly, talks with Jeremy about Email Personalization - Show Me You Know Me Highlights: The idea behind "show me you know me" in email outreach The difference between authentic and inauthentic email outreach Data underutilized for personalized email outreach Tips on how to do…

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