Videos

Nick Day, VP of Sales & Marketing at Roundtable Learning, talks with Jeremy about the value of guesting on podcasts. Highlights: How to find podcasts that are a good fit for you How to pitch yourself as a podcast guest Tips for preparing to be interviewed and deliver good content…

Jasper Radeke, VP of Marketing at Pixis, talks with Jeremy about the best strategies for marketing to marketers Highlights: The challenges of marketing to people who know all the marketing techniques What NOT to do when marketing to marketers How marketing to marketers may allow you to take more creative…

Matthew Kaplan, Senior Content Marketing Manager at Moloco, talks with Jeremy about creating compelling interactive content experiences. Highlights: The value of interactive content experiences Examples of how to create interactive content that will engage your audience Advice for marketing teams that want to get started with interactive content Audio Episode:…

Sarah Fruy, VP of Marketing at Linqia, talks with Jeremy about the quest for a new conversational tone and hitting the reset button. Highlights: What goes into conceiving a new tone and then making it happen Effective strategies to implement a new conversational tone Advice for marketing teams that are…

Jason Cardillo, VP of Experience and Digital Marketing at Emplifi, talks with Jeremy about managing a merger of teams as a marketing leader. Highlights: Why it's important to keep roles and priorities clear during a merger How to maintain strong communication working with a remote team The importance of flexibility…

Lori Stout, VP of Marketing at PAR Technology, talks with Jeremy about using quarterly themes to organize content development. Highlights: How creating quarterly themes helps organize content teams The importance of flexibility when using quarterly themes Why creating quarterly themes boosts creativity and team morale Audio Episode: https://www.b2bcontentshow.com/using-quarterly-themes-to-organize-content-development-w-lori-stout/

Kellie Walenciak, Head of Global Marketing & Communications at Televerde, talks with Jeremy about fusing your content marketing strategy with your company's mission. Highlights: How including your purpose in your marketing strategy can lead to unique content Why showing your purpose through content can improve business outcomes Balancing strong purpose…

Sydney Fenkell, Head Of Marketing Communications at Proscia, talks with Jeremy about what content marketing teams can learn from other communications functions. Highlights: How marketers can work with internal comms to develop stronger employee engagement How internal communicators can help B2B marketers better engage external audiences Strategies to collaborate with…

Oliver Gelles, Chief Marketing Officer at OrthoFi, talks with Jeremy about sharing data and information as a content marketing strategy. Highlights: How sharing data can establish your company as an authority in your space How to compel other companies to use your data Tips for developing a plan to share…

Steve Keifer, Vice President of Marketing at Ordway, talks with Jeremy about applying the red ocean, blue ocean strategy to content production. Highlights: What red ocean, blue ocean means in relationship to content The best places to seek out blue ocean ideas Best practices for finding blue ocean ideas Audio…

Matty de Castro, VP of Growth & Operations at VidMob, talks with Jeremy about the concept of intelligent creative. Highlights: What "intelligent creative" means and why it matters What impact intelligent creative will have on B2B content marketing Why marketers should consider implementing intelligent creative into their strategy Full Audio…

Jaclyn Robinson, Senior Manager of Content Marketing at Crunchbase, talks with Jeremy about turning your audience into content creators. Highlights: How to build an "external content engine" that empowers your audience to create and submit content How to manage crowd-sourced content for quality and consistency Aligning content created externally with…

Mary Gilbert, CMO at Folloze, talks with Jeremy about the role of buyer experience in content strategy. Highlights: How the relationship between the experience engine and content engine drives a rich buyer journey Different content engine methods and how to know when to use them Where data gathering may be…

Roxie Elliott, Director of Content Marketing at DigitalOcean, talks with Jeremy about conducting research to create better content. Highlights: The value original research adds to creating more interesting content How research helps you stand out Tips for content teams of any size to tell a compelling story using data Full…

Caroline Dunn, Vice President of Marketing at Wahsega, talks with Jeremy about video marketing strategies. Highlights: Reasons people perceive video marketing as daunting Simple first steps for producing video content in-house Why you should listen to the needs of your customers and not create content for the sake of content…

Bridget Bell, VP of Communications at IronNet, talks with Jeremy about creating content conversation tracks. Highlights: What a "conversation track" is How conversations tracks can enhance your content marketing strategy Finding a balance between content marketing and simply creating conversation Full Audio Episode: https://www.b2bcontentshow.com/how-to-use-conversation-tracks-to-supercharge-your-content-marketing-strategy-w-bridget-bell/

Kristin Dorsey, VP of Marketing at Linc, talks with Jeremy about creating a go-to informational source for your audience. Highlights: Why creating a customer experience resource is important for any company in any industry How to effectively implement this idea at the right pace Why creating this resource is important…

Jaz Fulton, Global Director of Content and Demand Generation at Whispir, talks with Jeremy about putting together a strong content team. Highlights: What qualities to look for when building your team How to empower your team to get the best out of them How to effectively collaborate in the age…

Sarah Frazier, Head of Content Marketing at CyberGRX, talks with Jeremy about creating a "content experience." Highlights: How to construct a successful "content experience" Incorporating new and revitalized content into your strategy Why knowing your audiences' needs is crucial for creating the most effective content Full Audio Episode: https://www.b2bcontentshow.com/tips-for-creating-an-engaging-content-experience-w-sarah-frazier/

Allison Jones, VP of Marketing at Raintree Systems, talks with Jeremy about building out your marketing tech infrastructure. Highlights: Assessing your tech stack needs when joining an established organization with little to no tech infrastructure How to evaluate which apps best suit your needs Tips for making a business case…

Sharon Rusinowitz, Director of Content Marketing at ChartHop, talks with Jeremy about producing evocative content. Highlights: What it means to create content that evokes emotion Why evocative B2B content is worth producing How to measure the success of this type of content Full Audio Episode: https://www.b2bcontentshow.com/tips-for-creating-content-that-evokes-an-emotional-response-w-sharon-rusinowitz/

Katia Carpio, Marketing Director at Visionary Eye Doctors, talks with Jeremy about how she uses podcasting to educate and engage patients and bolster patient retention. Highlights: Effectively combining emotion and facts to captivate your audience Why word of mouth is the best podcast promotion "channel" How podcasting contributes to forging…

Scott Strickler, Director of Marketing at ISG Technology, talks with Jeremy about evolving content marketing strategies. Highlights: How content fatigue plays a role in changing strategy Creating quality content over quantity How to prepare for a shift in content strategy Audio Episode: https://www.b2bcontentshow.com/evolving-your-content-marketing-strategy-w-scott-strickler/

Angella Nguyen, VP of Marketing at Nice Healthcare, talks with Jeremy about creating a strong brand mission. Highlights: Tips for highlighting your brand's mission in your messaging Why buy-in from leadership is so crucial for building a trusted brand Why building brand trust is harder than ever and why it…