Welcome to The B2B Content Show

Videos

Aug. 18, 2022

3 strategies for creating B2B content that cuts through the noise w/ Fara Rosenzweig

Fara Rosenzweig, Head of Content Marketing at WorkRamp, talks with Jeremy about ways to differentiate content. Highlights: Why a journalistic approach to writing creates strong content and is beneficial in the B2B world How gong calls directly contribute to creating unique content The benefits of doing in-depth research when creating…

View more
Aug. 17, 2022

Purpose-driven content w/ Don Polite

Don Polite, Chief Marketing Officer at SKYGEN, talks with Jeremy about making purpose driven content. Highlights: How to produce purpose driven content How making a moral case and a business case can go hand-in-hand Ways to make your mission a part of content strategy Audio Episode: https://www.b2bcontentshow.com/purpose-driven-content-w-don-polite/

View more
Aug. 16, 2022

The value of content communities w/ Colton Pond

Colton Pond, VP, Head of Marketing at Truv, talks with Jeremy about creating content communities. Highlights: Why creating communities around content is a strong marketing strategy How their podcast has helped grow their community The importance of building relationships in the B2B landscape Audio Episode: https://www.b2bcontentshow.com/the-value-of-content-communities-w-colton-pond/

View more
Aug. 10, 2022

Content as a growth engine w/ David Howard

David Howard, VP of Marketing at BuzzBoard, talks with Jeremy about content as a growth engine . Highlights: How content is the core element of engaging prospects Maximizing content to maximize growth Strategies for "shattering" pillar content to produce even more content Why surveys are awesome for producing original content…

View more
Aug. 4, 2022

Starting big to go small w/ Mark Bliss

Mark Bliss, Senior Vice President of Marketing at DNSFilter, talks with Jeremy about starting big to go small. Highlights: Why it makes sense to prioritize the biggest marketing assets How Mark and his team repurposed a virtual conference into dozens of pieces of content The folly of smaller brands trying…

View more
Aug. 3, 2022

The value of people-centered content w/ Ryan George

Ryan George, Chief Marketing Officer at Docupace, talks with Jeremy about the value of sharing content that features your company's employees and customers. Highlights: Why sharing content about people at your company can resonate with your audience How this strategy helps you stand out from competitors Effective ways to highlight…

View more
Aug. 2, 2022

Maximizing the value of your company LinkedIn page w/ Liam Whalen

Liam Whalen, VP of Marketing and Communications at 6AM City, talks with Jeremy about maximizing value on your company's LinkedIn page. Highlights: Liam's 4-pillar approach to LinkedIn marketing Enabling and encouraging company leaders and employees to be active on LinkedIn The importance of having a LinkedIn strategy to organize content…

View more
July 26, 2022

Educating your audience about a new concept w/ Julie Neumann

Julie Neumann, VP of Marketing at Testlio, talks with Jeremy about educating your market about a new concept. Highlights: Strategies for introducing a new concept Traditional and non-traditional ways to measure the success of introducing new ideas Pushing consistency while allowing for an idea to adapt to market needs

View more
July 21, 2022

Coming up with strong content topics w/ Andy Lavelle

Andy Lavelle, Director of Demand Gen at ZeroCater, talks with Jeremy about generating strong content ideas. Highlights: How coming up with quality ideas contributes to optimized SEO How to overcome creative blocks Pros and cons of working with a content agency vs. producing content in-house

View more
July 20, 2022

Engaging multiple audiences w/ Jennifer Sabin

Jennifer Sabin, VP of Marketing at Showd.Me, talks with Jeremy about strategies for juggling various audiences. Highlights: Calibrating messaging and content for different audiences How to keep content for various audiences on brand and "of a piece" Keeping your team organized when creating content for multiple audiences

View more
July 12, 2022

Educating your audience about a new concept w/ Warren Sukernek

Warren Sukernek, VP of Marketing at FloCareer, talks with Jeremy about educating the market on a new concept. Highlights: The main challenges of introducing Interview as a Service into the US market Addressing the concerns of talent acquisition professionals Which techniques work best to educate the market

View more
July 10, 2022

Designing personalized outreach w/ Nick Belesis

Nick Belesis, VP of Growth at Scientia, talks with Jeremy about the importance of research in creating personalized outreach. Highlights: Challenges of connecting with buyers and decision makers at banks Why it's important to put time into market research and personalized outreach Ways personalized outreach works in practice

View more
July 7, 2022

Using vertical segmentation to tailor messaging w/ Danielle Lewan

Danielle Lewan, VP of Marketing at Black Kite, talks with Jeremy about cultivating trust with naturally skeptical clients. Highlights: Strategies for connecting with a skeptical audience How to use vertical segmentation to effectively tailor messaging Pitfalls to avoid when trying to gain trust from clients

View more
July 3, 2022

Lead gen and sales collaboration w/ Frank Schieber

Frank Schieber, Senior Demand Gen Manager at Core, talks with Jeremy about the importance of collaboration between sales and lead gen. Highlights: Why sales and lead gen need strong communication to collaborate Dealing with the "messy middle" of a sales cylce Finding the line between keeping a prospect engaged and…

View more
June 30, 2022

The joys and pitfalls of refreshing your brand w/ Meghan Grumbach

Meghan Grumbach, VP of Marketing at Revcontent, talks with Jeremy about the experience of going through a brand refresh. Highlights: Overhauling your brand with the goal of being acquired Starting with your "Why" ala Simon Sinek - why it's a good strategy and how it works for rebranding Starting with…

View more
June 28, 2022

The marketing value of producing original research w/ Tarryn Marcus

Tarryn Marcus, VP of Marketing at Hyperproof, talks with Jeremy about how completing original research can lead to high ROI. Highlights: Using original research to cut through marketing noise How Tarryn and her team use Hyperproof's research, compiled in the IT Compliance Benchmark Report, as a way to showcase content…

View more
June 26, 2022

The art & science of targeted outreach w/ Shalini Khanna

Shalini Khanna, Director of Digital Transformation and Consulting at vDart, talks with Jeremy about how research and time influence the success of targeted outreach. Highlights: Why vDart chose to make diversity a central part of their brand How to cut through the noise so targeted outreach is memorable and effective…

View more
June 24, 2022

B2B to C marketing strategy w/ Stacey Arenson

Stacey Arenson, Marketing Director at Chowly, talks with Jeremy about innovations in restaurant delivery services. Highlights: How the B2B to C model works How the "C" affects marketing strategy The meaning behind "Restaurant as a Service" Full Audio: https://www.b2bcontentshow.com/b2b2c-marketing-strategy-w-stacy-arenson/

View more
June 23, 2022

B2B2C marketing strategy w/ Stacy Arenson

Stacey Arenson, Marketing Director at Chowly, talks with Jeremy about innovations in restaurant delivery services. Highlights: How the B2B to C model works How the "C" affects marketing strategy The meaning behind "Restaurant as a Service"

View more
June 21, 2022

Sustainable rebranding w/ Paige Tester

Paige Tester, Director of Brand Marketing at True Market Insiders, talks with Jeremy about reasons to consider a rebrand. Highlights: How to rebrand while staying true to the legacy brand Where to start a rebranding project Why podcasting can enhance a rebrand

View more
June 19, 2022

Market testing new messaging w/ Nick Ryan

Nick Ryan, VP of Marketing at Calamu, talks with Jeremy about the process of coining a term. Highlights: Cutting through the noise in the data security space The origins of the term "data harbor" Strategies for testing a new term to see if it resonates with your audience

View more
June 16, 2022

Introducing ... The B2B Content Show!

The show used to be called Engage Your Tribe. Now it's got a new name. Why? Watch to find out!

View more
June 13, 2022

The "People Not Bots" pledge w/ Fraser Wilson

Fraser Wilson, Director of Mattering and Impact at AnywhereWorks, talks with Jeremy about the importance of human connection for businesses. Highlights: Why AnywhereWorks launched the "People Not Bots" pledge The importance of human connection in B2B marketing, buying, and selling How human connection drives revenue Audio episode: https://www.b2bcontentshow.com/the-people-not-bots-pledge-w-fraser-wilson/

View more
June 9, 2022

The enduring value of e-books w/ Stacey Wisniewski

Stacey Wisnewski, Sr Director of Marketing at After, Inc., talks with Jeremy about the value of e-books. Highlights: 🎤The art & science behind writing an e-book 🎤Why ebook layout and design are important 🎤The pros and cons of gating e-books and other content

View more