Videos

Nathan Elson, Chief Marketing Officer & Executive Director of Marketing & Business Development at CDF Capital, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about marketing restrictions.

Highlights:

How industry regulations affect Nathan and his team's marketing efforts
H…

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Rachel Moore, Director of Social Media & Community at Hubilo, on the amount of time and energy required to produce a weekly livestream and podcast.

Full video: https://youtu.be/_3R9QjpQqxg
Audio episode: https://www.engageyourtribepod.com/planning-a-kickass-livestream-w-rachel-moore/

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Rachel Moore, Director of Social Media & Community at Hubilo, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about livestreaming.

Highlights:

How to plan for a successful livestream
The role Rachel plays to host a successful live stream
Characteristics and skills that a su…

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Nathan Elson, Chief Marketing Officer & Executive Director of Marketing & Business Development at CDF Capital, on how marketing within a highly regulated industry can give rise to great ideas.

Full video: https://youtu.be/KexTETmTAPY
Audio episode:

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Erin Murray, VP of Marketing at Points, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about engaging multiple personas.

Highlights:

Engaging multiple personas
Aligning with the needs and interests of CMOs and CFOs
Partnering with your analytics team to craft data-backed m…

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Kevin Leahy, VP of Marketing at Gravyty, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about connecting to an audience.

Highlights:

How Kevin uses content to create a community
Keys to producing content that will connect you to an audience
Utilizing audience feedback to …

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Kevin Leahy, VP of Marketing at Gravyty, on telling your audience not just what they want to hear but also what they need to hear.

Full video: https://youtu.be/N4ge7Dd0V9A
Audio episode:

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Kevin Leahy, VP of Marketing at Gravyty, on building community around content.

Full video: https://youtu.be/N4ge7Dd0V9A
Audio episode:

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Prannay Sethi, VP of Marketing at Interfaceware, shares some great insights about engaging a wary, tech-savvy audience.

Highlights from the full episode:
🎤 The value of being transparent and not overpromising
🎤 Focusing on quality of leads over quantity
🎤 How honesty and transparency results in lo…

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Chanan Averbuch, Executive VP of the Americas at Primeview, on get the most value from customer feedback.

Audio episode: https://www.engageyourtribepod.com/creating-and-testing-new-personas-w-chanan-averbuch/

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Chanan Averbuch, Executive VP of the Americas at Primeview, on digging deeper to discover a customer's true pain points.

Audio episode: https://www.engageyourtribepod.com/creating-and-testing-new-personas-w-chanan-averbuch/

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Erika Brooks, VP of Marketing at Retrium, on the pros and cons of gating content.

Full video: https://youtu.be/HtUf3_5ZrEM
Audio episode: https://www.engageyourtribepod.com/leading-with-value-w-erika-brooks/

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Erika Brooks, VP of Marketing at Retrium, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about leading with value.

Audio episode: https://www.engageyourtribepod.com/leading-with-value-w-erika-brooks/

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Erika Brooks, VP of Marketing at Retrium, talks about leading with value - what it means and why it matters.

Full video: https://youtu.be/HtUf3_5ZrEM
Audio episode: https://www.engageyourtribepod.com/leading-with-value-w-erika-brooks/

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Scott Forshay, VP of Sales and Marketing at MEDL, on developing and testing new sales targets.

Audio episode: https://www.engageyourtribepod.com/developing-new-sales-marketing-targets/

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Rob Danna, Senior Vice President of Sales and Marketing at ITA Group, talks about employee engagement.

Highlights:

Why Rob thinks that many companies aren't at engaging their employees

How COVID-19 has impacted employee engagement

The most important element of internal communication

The benef…

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Rob Danna, Sr VP of Sales and Marketing at ITA Group, at why companies too often fail at engaging their employees.

Full video: https://youtu.be/G3tQipm0EH0
Audio episode: https://www.engageyourtribepod.com/the-lost-art-of-employee-engagement-w-rob-danna/

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Erin Murray, VP of Marketing at Points, on working with your analytics team to craft data-backed messaging.

Full video: https://youtu.be/95hmVR_P-6o
Audio episode: https://www.engageyourtribepod.com/engaging-multiple-personas/

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Erin Murray, VP of Marketing at Points, on crafting messaging that helps align the interests of various personas with different goals and points of view.

Full video: https://youtu.be/95hmVR_P-6o
Audio episode: https://www.engageyourtribepod.com/engaging-multiple-personas/

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Richard Dark, VP of Global Marketing at NextGate, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about topic.

Highlights:

How Richard and his team develop and test new personas
Signs that a persona needs tweaking
How Richard transformed marketing at NextGate

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Richard Dark, VP of Global Marketing at NextGate, on building a modern marketing function.

Full video: https://youtu.be/sHOnHP9rJpQ

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Richard Dark, VP Market at NextGate, on getting beyond the obvious the learn about prospect's true pain points.

Full video: https://youtu.be/sHOnHP9rJpQ
Audio episode: https://www.engageyourtribepod.com/workshopping-new-personas-w-richard-dark/

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Rhonda Giedt, Director of Marketing Communications at Shapeways, talks about connecting with an audience that's not super online.

Highlights:

Researching personas who are not super online
Using a blend of digital and "old school" channels to engage an audience
Digital engagement strategies for a…

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Rhonda Giedt, Director of Marketing Communications at Shapeways, on the value of 1 to 1 conversations with prospects and customers.

Full video: https://youtu.be/MRiZGj3F_QQ

Audio episode: https://www.engageyourtribepod.com/connecting-with-an-audience-thats-not-super-online-w-rhonda-giedt/

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