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Caitlin Abejon, VP of Marketing & Customer Experince at AIKON, talks with Jeremy about becoming a marketing leader at a small startup. Highlights: The advantages of leading marketing at a small startup--more agile, easier to pivot Challenges of running marketing at a startup--smaller budgets, less opportunity for testing Dealing with…
Liv Anderman, VP of Marketing at Findem, talks with Jeremy about differentiation in an over-saturated market. Highlights: How Findem positions themselves to stand out in the crowded talent acquisition industry The importance and value of studying competitors Content that facilitates differentiation Audio episode:
Greg Malacane, VP of Marketing & Customer Success at Endowance Solutions, talks with Jeremy about gaining brand recognition through LinkedIn. Highlights: Why Greg chooses LinkedIn to bolster brand recognition The relative value of posting on the company's LI page vs employees posting on their personal pages The next steps after…
Andy Smith, VP Marketing at Power Reviews, talks with Jeremy about allocating marketing budget. Highlights: Allocating marketing spend on new business vs. existing customers Measuring marketing spend ROI on revenue and demo requests Partnering with sales to better determine marketing budget allocation Audio episode:
Steve Cummins, VP of Marketing at AirTame, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about creating a marketing team. Highlights: Steve's strategy to build a marketing team to create an ideal culture Key roles to consider for a positive marketing culture Strategies for scaling up once…
Laura Russell, VP of Marketing at Adlucent, talks with Jeremy about sales-marketing alignment. Highlights: How Laura defines "alignment" How creating commitment across stakeholders results in alignment Roles that sales can play in content creation How misaligned KPIs can results in sales-marketing misalignment Audio episode:
Joe Matar, VP of Marketing at Brazen, talks with Jeremy about the powerful marketing value of B2B podcasting. Highlights: The role the company's podcast, Talent on the Rise, plays in it's marketing strategy How podcasting has been a useful tool for sales The role the podcast host plays in making…
Roger Lee, CMO at General Assembly, talks with Jeremy about thought leadership. Highlights: How Roger creates thought leadership that is leading and not just following How much thought leadership needs to be creative and entertaining Why ensuring consistent branding in thought leadership is important Audio episode:
Rachel Iannarino, VP of Marketing & Client Experience at Baesman, talks with Jeremy about the collaboration between the sales team and the marketing team. Highlights: How Rachel ensures that her team properly engages with the sales team to achieve the company's goals Examples of strategies for working with sales teams…
Matt Sickler, Head of Demand Generation & North America Marketing at Linnworks, talks with Jeremy about building a modern marketing function. Highlights: Matt's bottom up and top down modern marketing function Skills to look for in a modern marketing team Matt's approach to build a martech stack Audio episode:
Helen Piña, VP of Marketing at White Cup, talks with Jeremy about sincere marketing. Highlights: What sincere marketing means An example of Helena's sincere marketing strategy What does not work with sincere marketing Audio episode:
Jack Thurston, VP of Marketing at ButcherJoseph & Co., talks with Jeremy about B2B Facebook marketing. Highlights: How Jack leverages Facebook to engage prospects What not to do on Facebook Audio episode: https://www.engageyourtribepod.com/b2b-facebook-marketing-w-jack-thurston/
Greg Hooven, President at MarketReach, and Rod Griffith, Chief Client Officer & Co-founder at MarketReach, talk with Jeremy about the value of marketing. Highlights: Some common misconceptions about marketing How to sell tech founders on the value of marketing Common mistakes B2B companies make with marketing Audio episode: https://www.engageyourtribepod.com/selling-tech-founders-on-the-value-of-marketing-w-greg-hooven-rod-griffith/
Chris Beall, CEO at ConnectAndSell, talks with Jeremy about the art & science of cold calling. Highlights: Using "tactical empathy" forcold calling How to gain someone's trust in a cold call How Chris's strategy works in practice Audio episode: https://www.engageyourtribepod.com/the-art-science-of-cold-calling-w-chris-beall/
Sabrina Zahn, Senior VP of Marketing at FLASH, talks with Jeremy about original customer research. Highlights: 🎤 The value of original customer research 🎤 Using original research data to create powerful content Audio episode: https://www.engageyourtribepod.com/the-value-of-original-market-research-w-sabrina-zahn/
Will Devlin, VP of Marketing at MessageGears, talks with Jeremy about marketing to in-market prospects. Highlights: -Strategies for figuring out which of will prospects are in-market -How knowing who is in-market affects MessageGears' content and messaging -The marketing value of podcasting Audio episode:
Kendall Bazan, CMO at Fund That Flip, talks with Jeremy about marketing through multiple channels. Highlights: -Strategies for staying consistent with messaging and content with competing priorities and channels -What Kendall does to ensure that her content engages with her audience -When multiple channels becomes a hinderance instead of a…
Will Davis, VP of Product Marketing at Workato, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about his "going small to go deep" marketing strategy. Highlights: -What "going small to go deep" means to Will -The advantages of honing in on the best use cases for your…
- Matt Young, CEO at UserVoice, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about ongoing product-market fit. Highlights: - The importance of finding "ongoing" product-market fit -Common mistakes companies make when trying to find their product-market fit What it takes to get to the deeper truth…
James Stanton, VP of Marketing at Empyrean, on getting internal buy-in for focusing on the "Why?"
James Stanton, VP of Marketing at Empyrean, shared valuable insights about discovering and articulating the "Why" on the latest episode of Engage Your Tribe. Highlights: - How James has gotten internal buy-in for focusing on the "Why" - Why discovering and articulating the why matters - The value of creating…
