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Allocating marketing resources at an early stage startup w/ Janis Rossi

Janis Rossi, Co-Founder & Senior VP of Marketing at ROVR Score, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about marketing development.

Highlights:

Janis' Strategy for allocating marketing budget in the early stages of development
Channels and strategies providing the most ROI at this early point
Developing a marketing plan for the next few years with built-in flexibility

Audio episode: