Kristin Dorsey, VP of Marketing at Linc, talks with Jeremy about creating a go-to informational source for your audience.
Highlights:
Why creating a customer experience resource is important for any company in any industry
How to effectively implement this idea at the right pace
Why creating this resource is important for long-term content strategy
Full Audio Episode: https://www.b2bcontentshow.com/becoming-a-go-to-information-source-for-your-audience-w-kristin-dorsey/