Dan Lawrence, Head of Growth Marketing at Wrk, talks with Jeremy about building a framework for testing content.
Highlights:
Defining "growth marketing," i.e. using data to pinpoint what's working and to keep improving content performance
Doing content marketing like a scientist, i.e. building out hypotheses, running experiments, and measuring hypotheses against the data
How to build a framework to test hypotheses
Audio Episode: https://www.buzzsprout.com/1703458/episodes/11965457
