In this episode of The B2B Content Show, host Jeremy Shere is joined by Ashley McAlpin, Head of Marketing at Rocker Box. They discuss building out a marketing function designed to drive revenue.
Highlights:
Revenue marketing, and how is it different from other types of marketing
How to look at content marketing through a revenue marketing lens
Examples of content created with a “revenue focus”
The importance of focusing on the right KPIs
The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.
