Kellie Walenciak, Head of Global Marketing & Communications at Televerde, talks with Jeremy about fusing your content marketing strategy with your company's mission.
Highlights:
How including your purpose in your marketing strategy can lead to unique content
Why showing your purpose through content can improve business outcomes
Balancing strong purpose with your business proposition when creating content
Full Audio Episode: https://www.b2bcontentshow.com/centering-your-companys-mission-w-kellie-walenciak/
