" Think about your partner marketing ecosystem and think about ways that you can kind of help build and leverage a community of these complimentary firms, right, where they're offering complimentary services to your audience, and really help use that as a way to create thought leadership and expand brand awareness"
Cynthia Stephens, Vice President of Marketing at Advisor360°, shared some great insights about creating content aimed at enterprises. on the latest episode of The B2B Content Show:
🎤Three things that set marketing to enterprises apart from marketing to small accounts: personalization, perspective, partner ecosystem
🎤Personalizing content for multiple personas within an enterprise account
🎤How marketers can partner with sales to build relationships with enterprise prospects
Audio Episode: https://www.buzzsprout.com/1703458/episodes/12053086
