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Focusing content marketing on the "Why?" w/ George Sens

George Sens, VP of Sales & Marketing at Authvia, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about marketing the why.

Highlights:

Why George pivoted Authvia marketing efforts to focus on the "Why"
Risks associated with not focusing on the "Why"
How incorporating the "Why" raises the value of marketing content

Audio episode: https://www.engageyourtribepod.com/focusing-content-marketing-on-the-why-w-george-sens/