Welcome to The B2B Content Show

From content creator to marketing strategist w/ Jonathan Cramer

Jonathan Cramer, VP of Marketing at ActiveWorx, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about transitioning from being primarily a content creator to developing marketing and business strategy.

Highlights:

The challenges in making the transition from content specialist to marketing leader

How having hands-on experience creating content helped Jonathan be amore effective leader

Why writing still matters in a world dominated by images and video

How becoming a leader requires a different focus and mindset

Audio episode: https://www.engageyourtribepod.com/from-content-creator-to-marketing-strategist-w-jonathan-cramer/