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Going small to go deep w/ William Davis

Will Davis, VP of Product Marketing at Workato, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about his "going small to go deep" marketing strategy.

Highlights:
-What "going small to go deep" means to Will
-The advantages of honing in on the best use cases for your offering
-What "going small to go deep" looks like in practice

Audio episode: https://www.engageyourtribepod.com/going-small-to-go-deep-w-william-davis/