Bridget Bell, VP of Communications at IronNet, talks with Jeremy about creating content conversation tracks.
Highlights:
What a "conversation track" is
How conversations tracks can enhance your content marketing strategy
Finding a balance between content marketing and simply creating conversation
Full Audio Episode: https://www.b2bcontentshow.com/how-to-use-conversation-tracks-to-supercharge-your-content-marketing-strategy-w-bridget-bell/