Steve Keifer, Vice President of Marketing at Ordway, talks with Jeremy about applying the red ocean, blue ocean strategy to content production.
Highlights:
What red ocean, blue ocean means in relationship to content
The best places to seek out blue ocean ideas
Best practices for finding blue ocean ideas
Audio episode: https://www.b2bcontentshow.com/red-oceanblue-ocean-strategy-or-how-to-compete-in-less-crowded-markets-w-steve-keifer/
