“I've been in digital and demand gen roles for the last, you know, 10 or some odd years, and a lot of that is rooted. What are our KPIs? How are we measuring the impact of our efforts? Are we generating leads? Are we generating signups for a product? Ultimately, are we driving revenue for the business? All of those are very scientific and analytical ways of viewing your marketing."
Alex Kelly, Director of Digital Marketing at Ceros, shared some great insights about what B2B content marketers can learn from musicians on the latest episode of The B2B Content Show:
•How studying music helps Alex balance the creative and analytics elements of content marketing
•What marketers can learn from musicians about working collaboratively
•The important role that trust plays in working as part of a marketing team
Audio Episode: https://www.buzzsprout.com/1703458/12063550-what-b2b-content-marketers-can-learn-from-musicians-w-alex-kelly
