Kelly Stewart, Content Marketing Director, at Apprentice.io talks with Jeremy about working with subject matter experts to get content for powerful storytelling.
Highlights:
How Kelly cultivated strong working relationships with subject matter experts for a life science glossary project
Figuring out which SME's to approach and how to get them to lend their time to your project
How Kelly prepares to interview SMEs to make sure she gets the content she needs
Audio Episode: https://www.buzzsprout.com/1703458/episodes/12118614
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