Sydney Fenkell, Head Of Marketing Communications at Proscia, talks with Jeremy about what content marketing teams can learn from other communications functions.
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"What I've kind of found, just generally working in the comms capacity, is that my role is really to take the great work that our team is doing and get it out there to the world. That's kind of what makes for the most interesting stories. So naturally, I spend a lot of time talking to my colleagues across different areas just so that I have a pulse on what's going on."
"The best way to build support for marketing or communications has been to demonstrate the value that it delivers. And once again, I need support from other people to be successful."
"Kind of take a step back, consider who you might bring to the table for different initiatives, because you might find that there's some really unique perspectives that come from that."
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