What can content marketers learn from journalists? w/ Jeanine Prezioso
Jeanine Prezioso, talks with Jeremy about what content content marketers can learn from journalists.
Highlights:
- The nature of the overlap between journalism and content marketing
- Valuable journalist skills Jeanine uses when creating content
- How content marketers can apply the "how, what, where, why" journalism method
Connect with Jeanine on LinkedIn
Memorable Quotes:
“As a content marketer, you are a storyteller. You are telling your potential prospects what your product does. So I would say that having a good ear for quotes is pretty important, and that is a skill that I definitely learned as a journalist. You're always actively listening to people and you're kind of taking it apart in your mind as they're talking to you and looking for what the real substances of what they're saying.”
The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com
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