May 18, 2023

What content marketers can learn from sales strategists w/Luis Baez

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On this episode of The B2B Content Show Jeremy and Luis Baez, Global Director of Revenue Enablement at Deputy talk about what content marketers can learn from sales strategists and vice versa.


  • The most important element of the relationship between sales and marketing is active listening
  • The importance of establishing alignment between sales and marketing in order to understand the customer, how they prefer to consume content, and how to segment campaigns and content
  • How content marketing creates enthusiasm and excitement among prospects, and provide sales with the right materials to help close deals

Learn more about Deputy

Connect with Luis on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at