April 5, 2023

Why B2B brands should publish content like a media company w/Adam Kranitz

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In this episode of The B2B Content Show, host Jeremy Shere speaks to Adam Kranitz, about publishing content like a media organization. He explains that marketers have found that traditional advertising is getting harder to track, and customer acquisition costs are increasing and how publishing content like a media organization can help to build direct relationships with prospective buyers and customers



  • The meaning and value of publishing content like a media organization in B2B Marketing
  • How does adopting a media or journalistic approach levels up your content strategy
  • The need for sales and marketing alignment in order to create better content
  • The importance of creating an identity within your company for effective engagement with your costumers.


Connect with Adam on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.