March 9, 2021

Why diversity matters for engagement w/ Safiyyah Kahn

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Safiyyah Khan, VP of Growth Marketing at BlueWave Solar, is part of a growing wave of women assuming leadership roles in marketing. But, as she well knows, there's still a ways to go. While the majority of marketers are women, men still comprise the majority of CMOs, not to mention an even larger majority of men in the C-suite positions that CMOs report to. And when it comes to ethnic minorities, the disparities are even greater. Khan discusses how creating more opportunities for women and ethnic minorities in marketing leadership is not only the right things to do ... it's good for business.