Workshopping new personas w/ Richard Dark
Richard Dark, VP of Global Marketing at NextGate, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about topic.
Highlights:
- How Richard and his team develop and test new personas
- Signs that a persona needs tweaking
- How Richard transformed marketing at NextGate
Learn more aboutNextGate
Connect with Richard on LinkedIn
Featured episodes
Build a rock-solid content marketing team w/ Matt Morookian
Matt Morookian, Director of Marketing at apexanalytix talks with Jeremy about building a rock-solid content marketing team. Highlights: How Matt uses a game involving making up the plot of a movie as a team building exercise ...
Producing quality content when budgets are tight w/ Owen Ray
Owen Ray, Director, Content Marketing at Invoca, talks with Jeremy about producing quality content when budgets are tight. Highlights: Topic: Creating quality content when budgets are tight Why it doesn't work to turn off the...
Tips for creating a "State of the Industry" report w/ Susan Tormollen
Susan Tormollen, VP Marketing at PlanHub , talks with Jeremy about tips for creating a "State of the Industry" report. Highlights: Why State of the Industry reports are such valuable types of content that deliver significant ...