The B2B Content Show - The How, What, and Why of B2B Content Marketing Strategy

For B2B marketers, content is KING.

In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing and content marketing strategy, including:
-What makes some content "sticky" and other content entirely forgettable
-Scaling content without sacrificing authenticity and originality
-Creating content with a point of view
-Producing thought leadership content that actually leads
-Repurposing content
-Measuring content ROI
And much more!

Recent Episodes

3 strategies for creating B2B content that cuts through the noise w/ Fara Rosenzweig

Aug. 18, 2022

Fara Rosenzweig, Head of Content Marketing at WorkRamp, talks with Jeremy about ways to differentiate content. Highlights: Why a journalistic approach to writing creates strong content and is beneficial in the B2B world How …

Purpose-driven content w/ Don Polite

Aug. 17, 2022

Don Polite, Chief Marketing Officer at SKYGEN, talks with Jeremy about making purpose driven content. Highlights: How to produce purpose driven content How making a moral case and a business case can go hand-in-hand Ways to …

The value of content communities w/ Colton Pond

Aug. 16, 2022

Colton Pond, VP, Head of Marketing at Truv, talks with Jeremy about creating content communities. Highlights: Why creating communities around content is a strong marketing strategy How their podcast has helped grow their com…

Repurposing content for different channels w/ Ben Gibert

Aug. 11, 2022

Ben Gibert, VP of Marketing at Spectrm, talks with Jeremy about repurposing content for different channels. Highlights: How to implement the "create once, distribute forever" concept Why large projects lend themselves best t…

Content as a growth engine w/ David Howard

Aug. 10, 2022

David Howard, VP of Marketing at BuzzBoard, talks with Jeremy about content as a growth engine . Highlights: How content is the core element of engaging prospects Maximizing content to maximize growth Strategies for "shatter…

Creating proactive content w/ Alyssa Alsheimer

Aug. 9, 2022

Alyssa Alsheimer, VP of Marketing at Wellframe, talks with Jeremy about creating proactive content that anticipates your audience's needs and interests. Highlights: How building proactive content drives thought leadership St…

About the Host

Jeremy Shere Profile Photo

Jeremy Shere

Founder & CEO

Jeremy Shere is founder and CEO of Connversa, a B2B podcast production agency that helps B2B brands connect with decision makers, generate TONS of content, and establish thought leadership.