The B2B Content Show - The How, What, and Why of B2B Content Marketing Strategy

For B2B marketers, content is KING.

In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing and content marketing strategy, including:
-What makes some content "sticky" and other content entirely forgettable
-Scaling content without sacrificing authenticity and originality
-Creating content with a point of view
-Producing thought leadership content that actually leads
-Repurposing content
-Measuring content ROI
And much more!

Recent Episodes

How the buyer experience affects content strategy w/ Mary Gilbert

Oct. 6, 2022

Mary Gilbert, CMO at Folloze, talks with Jeremy about the role of buyer experience in content strategy. Highlights: How the relationship between the experience engine and content engine drives a rich buyer journey Different …

Using video to make case studies more engaging w/ David Markowitz

Oct. 5, 2022

David Markowitz, Director of Product Marketing at Stord, talks with Jeremy about creative uses of video in case studies. Highlights: Why modernizing case studies using video can make them more digestible How to effectively p…

How to generate original research to create more authoritative content w/ Roxie Elliot

Oct. 4, 2022

Roxie Elliott, Director of Content Marketing at DigitalOcean, talks with Jeremy about conducting research to create better content. Highlights: The value original research adds to creating more interesting content How resear…

Educating your audience about a problem they don't know they have w/ Steve Hoechster

Sept. 29, 2022

Steve Hoechster, Director of Content & Communications at Stensul, talks with Jeremy about educating your audience on a problem they don't know they have. Highlights: Strategies for educating your market on a problem they nee…

Strategies for effective video marketing w/ Caroline Dunn

Sept. 28, 2022

Caroline Dunn, Vice President of Marketing at Wahsega, talks with Jeremy about video marketing strategies. Highlights: Reasons people perceive video marketing as daunting Simple first steps for producing video content in-hou…

Strategies for success with branded podcasts w/ Emma Calderon

Sept. 27, 2022

Emma Calderon, Senior Director of Communications and Content Marketing at Qualified, talks with Jeremy about B2B podcasting strategies. Highlights: Strategies for producing and maintaining podcasts Creating podcasts that are…

About the Host

Jeremy Shere Profile Photo

Jeremy Shere

Founder & CEO

Jeremy Shere is founder and CEO of Connversa, a B2B podcast production agency that helps B2B brands connect with decision makers, generate TONS of content, and establish thought leadership.