Feb. 1, 2023
Mark Emond, Founder and Executive Chair at Demand Spring, talks with Jeremy about podcasting as a marketing strategy Highlights: How podcast content stirs conversation among your audience How podcasting can feature the peopl…
Jan. 31, 2023
Lora Osborn, Director of Marketing at Sentera, talks with Jeremy about proving the value of B2B content marketing. Highlights: The problem with trying to tie marketing to revenue How and why Lora built marketing attribution …
Jan. 31, 2023
Matt Bettis, Director of Marketing at Brightree, talks with Jeremy about the challenge of attribution in B2B content marketing. Highlights: Why attribution is often such a big challenge for b2b content marketers Using correl…
Jan. 26, 2023
Kelly Stewart, Content Marketing Director,at Apprentice.io talks with Jeremy about working with subject matter experts to get content for powerful storytelling. Highlights: How Kelly cultivated strong working relationships w…
Jan. 25, 2023
Tom Kuhr, Chief Marketing Officer at Greenfly, talks with Jeremy about how to leverage content to expand your marketing presence within existing enterprise accounts Highlights: How to use personas to identify the challenges …
Jan. 24, 2023
Sarah Beldo, Head of Content Marketing and Communications at Sanity.io , talks with Jeremy about the art & science of B2B storytelling Highlights: Defining B2B storytelling: Creating a narrative that helps people connect wit…