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Brand cultivation w/ Arne Hurty

On this episode of The B2B Content Show, Jeremy Shere is joined by Arne Hurty, Founder at Bay Creative, a full service B2B marketing agency. Arne shares his expertise on the concept of brand cultivation, and how it is possibl...

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Brand cultivation w/ Arne Hurty

Recent Episodes

Brand cultivation w/ Arne Hurty

Brand cultivation w/ Arne Hurty

June 1, 2023

On this episode of The B2B Content Show, Jeremy Shere is joined by Arne Hurty, Founder at Bay Creative, a full service B2B marketing agency. Arne shares his expertise on the concept of brand cultivation, and how it is possib…

B2B Marketing teams functioning as media companies w/ Vince Moreau

B2B Marketing teams functioning as media companies w/ Vince Moreau

May 31, 2023

In this episode of the B2B Content Show, Jeremy Shere discusses with Vince Moreau, CEO and founder of Scale Crush, the idea of marketing teams behaving like media companies. Vince argues that a media company is more than jus…

Big changes in marketing attribution w/Jeff Greenfield

Big changes in marketing attribution w/Jeff Greenfield

May 30, 2023

In this episode of The B2B Content Show, Jeremy Shere talks to Jeff Greenfield, Chief Executive Officer at Provalytics, a future-proofed ad measurement solution for marketing teams. Jeff discusses the future of ad measuremen…

The secret sauce for B2B growth w/ Christian Kunkel

The secret sauce for B2B growth w/ Christian Kunkel

May 25, 2023

On this episode of The B2B Content Show. Our guest is Christian Kunkel, Head of Marketing at Fingercheck, a payroll and HR platform for small businesses. Host Jeremy Shere interviews Christian to gain insight into the Finger…

Building an

Building an "editorial franchise" w/ Krystle Kopacz

May 24, 2023

On this episode of The B2B Content Show, Jeremy Shere talks with Krystle Kopacz, CEO of Revmade, a company that helps businesses turn content into assets that drive revenue. Krystle explains what an “editorial franchise” is …

Content decay and the pitfalls of out sourcing to freelancers w/Emilia Korczynska

Content decay and the pitfalls of out sourcing to freelancers w/Emilia Korczynska

May 23, 2023

On this episode of The B2B Content Show, host Jeremy Shere is joined by Emilia Korczynska, Head of Marketing at Userpilot. In this episode, Emilia and Jeremy discuss why it’s important for marketing leaders to do some of the…

About the Host

Jeremy ShereProfile Photo

Jeremy Shere

Founder & CEO

Jeremy Shere is founder and CEO of Connversa, a B2B podcast production agency that helps B2B brands connect with decision makers, generate TONS of content, and establish thought leadership.