For B2B marketers, content is KING.
In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing and content marketing strategy, including:
-What makes some content "sticky" and other content entirely forgettable
-Scaling content without sacrificing authenticity and originality
-Creating content with a point of view
-Producing thought leadership content that actually leads
-Repurposing content
-Measuring content ROI
And much more!
Featured episodes
The enduring value of e-books w/ Stacey Wisniewski
Stacey Wisnewski, Sr Director of Marketing at After, Inc., talks with Jeremy about the value of e-books. Highlights: The art & sc…
Creating "dynamic" content w/ Josh Feldman
Josh Feldman, Director of Marketing at MVPindex, talks with Jeremy about presenting data to make it more engaging and impactful. …
The art & science of developing business relationships w/ Lisa Hill
Lisa Hill, VP of Marketing at Resilience, talks with Jeremy about developing relationships with clients. Highlights: How Lisa dev…
Recent Episodes
3 strategies for creating B2B content that cuts through the noise w/ Fara Rosenzweig
Aug. 18, 2022
Fara Rosenzweig, Head of Content Marketing at WorkRamp, talks with Jeremy about ways to differentiate content. Highlights: Why a journalistic approach to writing creates strong content and is beneficial in the B2B world How …
Purpose-driven content w/ Don Polite
Aug. 17, 2022
Don Polite, Chief Marketing Officer at SKYGEN, talks with Jeremy about making purpose driven content. Highlights: How to produce purpose driven content How making a moral case and a business case can go hand-in-hand Ways to …
The value of content communities w/ Colton Pond
Aug. 16, 2022
Colton Pond, VP, Head of Marketing at Truv, talks with Jeremy about creating content communities. Highlights: Why creating communities around content is a strong marketing strategy How their podcast has helped grow their com…
Repurposing content for different channels w/ Ben Gibert
Aug. 11, 2022
Ben Gibert, VP of Marketing at Spectrm, talks with Jeremy about repurposing content for different channels. Highlights: How to implement the "create once, distribute forever" concept Why large projects lend themselves best t…
Content as a growth engine w/ David Howard
Aug. 10, 2022
David Howard, VP of Marketing at BuzzBoard, talks with Jeremy about content as a growth engine . Highlights: How content is the core element of engaging prospects Maximizing content to maximize growth Strategies for "shatter…
Creating proactive content w/ Alyssa Alsheimer
Aug. 9, 2022
Alyssa Alsheimer, VP of Marketing at Wellframe, talks with Jeremy about creating proactive content that anticipates your audience's needs and interests. Highlights: How building proactive content drives thought leadership St…
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