For B2B marketers, content is KING.
In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing and content marketing strategy, including:
-What makes some content "sticky" and other content entirely forgettable
-Scaling content without sacrificing authenticity and originality
-Creating content with a point of view
-Producing thought leadership content that actually leads
-Repurposing content
-Measuring content ROI
And much more!
Featured episodes
The enduring value of e-books w/ Stacey Wisniewski
Stacey Wisnewski, Sr Director of Marketing at After, Inc., talks with Jeremy about the value of e-books. Highlights: The art & sc…
Creating "dynamic" content w/ Josh Feldman
Josh Feldman, Director of Marketing at MVPindex, talks with Jeremy about presenting data to make it more engaging and impactful. …
The art & science of developing business relationships w/ Lisa Hill
Lisa Hill, VP of Marketing at Resilience, talks with Jeremy about developing relationships with clients. Highlights: How Lisa dev…
Recent Episodes
How the buyer experience affects content strategy w/ Mary Gilbert
Oct. 6, 2022
Mary Gilbert, CMO at Folloze, talks with Jeremy about the role of buyer experience in content strategy. Highlights: How the relationship between the experience engine and content engine drives a rich buyer journey Different …
Using video to make case studies more engaging w/ David Markowitz
Oct. 5, 2022
David Markowitz, Director of Product Marketing at Stord, talks with Jeremy about creative uses of video in case studies. Highlights: Why modernizing case studies using video can make them more digestible How to effectively p…
How to generate original research to create more authoritative content w/ Roxie Elliot
Oct. 4, 2022
Roxie Elliott, Director of Content Marketing at DigitalOcean, talks with Jeremy about conducting research to create better content. Highlights: The value original research adds to creating more interesting content How resear…
Educating your audience about a problem they don't know they have w/ Steve Hoechster
Sept. 29, 2022
Steve Hoechster, Director of Content & Communications at Stensul, talks with Jeremy about educating your audience on a problem they don't know they have. Highlights: Strategies for educating your market on a problem they nee…
Strategies for effective video marketing w/ Caroline Dunn
Sept. 28, 2022
Caroline Dunn, Vice President of Marketing at Wahsega, talks with Jeremy about video marketing strategies. Highlights: Reasons people perceive video marketing as daunting Simple first steps for producing video content in-hou…
Strategies for success with branded podcasts w/ Emma Calderon
Sept. 27, 2022
Emma Calderon, Senior Director of Communications and Content Marketing at Qualified, talks with Jeremy about B2B podcasting strategies. Highlights: Strategies for producing and maintaining podcasts Creating podcasts that are…
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