For B2B marketers, content is KING.
In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing and content marketing strategy, including:
-What makes some content "sticky" and other content entirely forgettable
-Scaling content without sacrificing authenticity and originality
-Creating content with a point of view
-Producing thought leadership content that actually leads
-Repurposing content
-Measuring content ROI
And much more!
Aug. 18, 2022
Fara Rosenzweig, Head of Content Marketing at WorkRamp, talks with Jeremy about ways to differentiate content. Highlights: Why a journalistic approach to writing creates strong content and is beneficial in the B2B world How …
Aug. 17, 2022
Don Polite, Chief Marketing Officer at SKYGEN, talks with Jeremy about making purpose driven content. Highlights: How to produce purpose driven content How making a moral case and a business case can go hand-in-hand Ways to …
Aug. 16, 2022
Colton Pond, VP, Head of Marketing at Truv, talks with Jeremy about creating content communities. Highlights: Why creating communities around content is a strong marketing strategy How their podcast has helped grow their com…
Aug. 11, 2022
Ben Gibert, VP of Marketing at Spectrm, talks with Jeremy about repurposing content for different channels. Highlights: How to implement the "create once, distribute forever" concept Why large projects lend themselves best t…
Aug. 10, 2022
David Howard, VP of Marketing at BuzzBoard, talks with Jeremy about content as a growth engine . Highlights: How content is the core element of engaging prospects Maximizing content to maximize growth Strategies for "shatter…
Aug. 9, 2022
Alyssa Alsheimer, VP of Marketing at Wellframe, talks with Jeremy about creating proactive content that anticipates your audience's needs and interests. Highlights: How building proactive content drives thought leadership St…