The B2B Content Show:  A Podcast About the How, What, and Why of B2B Content Marketing

Recent Episodes

Podcasting as a marketing strategy w/ Mark Emond

Feb. 1, 2023

Mark Emond, Founder and Executive Chair at Demand Spring, talks with Jeremy about podcasting as a marketing strategy Highlights: How podcast content stirs conversation among your audience How podcasting can feature the peopl…

Proving the value of B2B content marketing w/ Lora Osborn

Jan. 31, 2023

Lora Osborn, Director of Marketing at Sentera, talks with Jeremy about proving the value of B2B content marketing. Highlights: The problem with trying to tie marketing to revenue How and why Lora built marketing attribution …

The challenge of attribution in B2B content marketing w/ Matt Bettis

Jan. 31, 2023

Matt Bettis, Director of Marketing at Brightree, talks with Jeremy about the challenge of attribution in B2B content marketing. Highlights: Why attribution is often such a big challenge for b2b content marketers Using correl…

Working with subject matter experts to get content for powerful storytelling w/ Kelly Stewart

Jan. 26, 2023

Kelly Stewart, Content Marketing Director,at Apprentice.io talks with Jeremy about working with subject matter experts to get content for powerful storytelling. Highlights: How Kelly cultivated strong working relationships w…

How to leverage content to expand your marketing presence within existing enterprise accounts w/ Tom Kuhr

Jan. 25, 2023

Tom Kuhr, Chief Marketing Officer at Greenfly, talks with Jeremy about how to leverage content to expand your marketing presence within existing enterprise accounts Highlights: How to use personas to identify the challenges …

The art & science of B2B storytelling w/ Sarah Beldo

Jan. 24, 2023

Sarah Beldo, Head of Content Marketing and Communications at Sanity.io , talks with Jeremy about the art & science of B2B storytelling Highlights: Defining B2B storytelling: Creating a narrative that helps people connect wit…

About the Host

Jeremy ShereProfile Photo

Jeremy Shere

Founder & CEO

Jeremy Shere is founder and CEO of Connversa, a B2B podcast production agency that helps B2B brands connect with decision makers, generate TONS of content, and establish thought leadership.