Featured episodes
The enduring value of e-books w/ Stacey Wisniewski
Stacey Wisnewski, Sr Director of Marketing at After, Inc., talks with Jeremy about the value of e-books. Highlights: The art & science behind writing an e-book Why ebook layout and design are important The pros and cons of ga...
Creating "dynamic" content w/ Josh Feldman
Josh Feldman, Director of Marketing at MVPindex, talks with Jeremy about presenting data to make it more engaging and impactful. Highlights: "Dynamic reports" - what they are and how they work Strategies for presenting data u...
The art & science of developing business relationships w/ Lisa Hill
Lisa Hill, VP of Marketing at Resilience, talks with Jeremy about developing relationships with clients. Highlights: How Lisa develops relationships with brokers Why being transparent and displaying humility is essential to d...
Recent Episodes
Podcasting as a marketing strategy w/ Mark Emond
Feb. 1, 2023
Mark Emond, Founder and Executive Chair at Demand Spring, talks with Jeremy about podcasting as a marketing strategy Highlights: How podcast content stirs conversation among your audience How podcasting can feature the peopl…
Proving the value of B2B content marketing w/ Lora Osborn
Jan. 31, 2023
Lora Osborn, Director of Marketing at Sentera, talks with Jeremy about proving the value of B2B content marketing. Highlights: The problem with trying to tie marketing to revenue How and why Lora built marketing attribution …
The challenge of attribution in B2B content marketing w/ Matt Bettis
Jan. 31, 2023
Matt Bettis, Director of Marketing at Brightree, talks with Jeremy about the challenge of attribution in B2B content marketing. Highlights: Why attribution is often such a big challenge for b2b content marketers Using correl…
Working with subject matter experts to get content for powerful storytelling w/ Kelly Stewart
Jan. 26, 2023
Kelly Stewart, Content Marketing Director,at Apprentice.io talks with Jeremy about working with subject matter experts to get content for powerful storytelling. Highlights: How Kelly cultivated strong working relationships w…
How to leverage content to expand your marketing presence within existing enterprise accounts w/ Tom Kuhr
Jan. 25, 2023
Tom Kuhr, Chief Marketing Officer at Greenfly, talks with Jeremy about how to leverage content to expand your marketing presence within existing enterprise accounts Highlights: How to use personas to identify the challenges …
The art & science of B2B storytelling w/ Sarah Beldo
Jan. 24, 2023
Sarah Beldo, Head of Content Marketing and Communications at Sanity.io , talks with Jeremy about the art & science of B2B storytelling Highlights: Defining B2B storytelling: Creating a narrative that helps people connect wit…
Sign up to get updates from us
