Brand cultivation w/ Arne Hurty
On this episode of The B2B Content Show, Jeremy Shere is joined by Arne Hurty, Founder at Bay Creative, a full service B2B marketing agency. Arne shares his expertise on the concept of brand cultivation, and how it is possibl...
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Featured episodes
Build a rock-solid content marketing team w/ Matt Morookian
Matt Morookian, Director of Marketing at apexanalytix talks with Jeremy about building a rock-solid content marketing team. Highlights: How Matt uses a game involving making up the plot of a movie as a team building exercise ...
Producing quality content when budgets are tight w/ Owen Ray
Owen Ray, Director, Content Marketing at Invoca, talks with Jeremy about producing quality content when budgets are tight. Highlights: Topic: Creating quality content when budgets are tight Why it doesn't work to turn off the...
Tips for creating a "State of the Industry" report w/ Susan Tormollen
Susan Tormollen, VP Marketing at PlanHub , talks with Jeremy about tips for creating a "State of the Industry" report. Highlights: Why State of the Industry reports are such valuable types of content that deliver significant ...
Recent Episodes
Brand cultivation w/ Arne Hurty
June 1, 2023
On this episode of The B2B Content Show, Jeremy Shere is joined by Arne Hurty, Founder at Bay Creative, a full service B2B marketing agency. Arne shares his expertise on the concept of brand cultivation, and how it is possib…
B2B Marketing teams functioning as media companies w/ Vince Moreau
May 31, 2023
In this episode of the B2B Content Show, Jeremy Shere discusses with Vince Moreau, CEO and founder of Scale Crush, the idea of marketing teams behaving like media companies. Vince argues that a media company is more than jus…
Big changes in marketing attribution w/Jeff Greenfield
May 30, 2023
In this episode of The B2B Content Show, Jeremy Shere talks to Jeff Greenfield, Chief Executive Officer at Provalytics, a future-proofed ad measurement solution for marketing teams. Jeff discusses the future of ad measuremen…
The secret sauce for B2B growth w/ Christian Kunkel
May 25, 2023
On this episode of The B2B Content Show. Our guest is Christian Kunkel, Head of Marketing at Fingercheck, a payroll and HR platform for small businesses. Host Jeremy Shere interviews Christian to gain insight into the Finger…
Building an "editorial franchise" w/ Krystle Kopacz
May 24, 2023
On this episode of The B2B Content Show, Jeremy Shere talks with Krystle Kopacz, CEO of Revmade, a company that helps businesses turn content into assets that drive revenue. Krystle explains what an “editorial franchise” is …
Content decay and the pitfalls of out sourcing to freelancers w/Emilia Korczynska
May 23, 2023
On this episode of The B2B Content Show, host Jeremy Shere is joined by Emilia Korczynska, Head of Marketing at Userpilot. In this episode, Emilia and Jeremy discuss why it’s important for marketing leaders to do some of the…
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