Episodes

In this episode of The B2B Content Show, Jeremy Shere speaks with Lisa Spinelli, Director of Content Strategy at Degreed, about the challenge of finding good writers for content marketing. They speak about what makes for good...

On this episode of The B2B Content Show, Jeremy Shere speaks with Evan LaPage, Director of Content at Thinkific, about the best strategies for growing your business through co-marketing. Highlights: What is co-marketing and h...

In this episode of The B2B Content Show, host Jeremy Sheer is joined by Jack Scullin, Content Director at Nogin. Jack shares his expertise on how to structure and create longer form written content, optimizing title tags and ...

On this episode of The B2B Content Show, host Jeremy Shere is joined by James Grady, Director of Marketing Communications at Lockstep. They discuss the art of B2B storytelling and how it can help marketers connect with their ...

Using SDRs and salespeople as content distribution channels is an intriguing concept, and Sarah Lessire, Director of Content Marketing at Gloat, has valuable insight on how to do it. In this episode of The B2B Content Show, h...

On this episode of The B2B Content Show, host Jeremy Shere speaks with Nick Wassenberg, Vice President of Marketing at Fulcrum . Nick and Jeremy discuss how to move beyond marketing to early adopters, and how to craft content...

In this episode of The B2B Content Show, host Jeremy Shere interviews Jennifer Durishin, Head of Marketing at Prodigal, a B2B SaaS startup, about her experience hiring for a content marketing manager. Highlights: Tips for dea...

In this episode of The B2B Content Show, host Jeremy Shere is joined by Ashley McAlpin, Head of Marketing at Rocker Box. They discuss building out a marketing function designed to drive revenue. Highlights: Revenue marketing,...

In this episode of The B2B Content Show, host Jeremy Shere is joined by Vanessa Hartung, Director of Content Marketing at Varicent. They discuss how uncertain economic times can impact content marketing teams, and Vanessa sha...

This week on The B2B Content Show, host Jeremy Shere talks with Olga Karanikos, VP of Marketing at Sales Screen, about pain point matrix. Olga explains how the matrix helps teams to organize the collective information they ha...

This week on The B2B Content Show, host Jeremy Shere speaks with Katelyn Holbrook, Executive Vice President & Managing Director of V2 Communications. In this episode, Katelyn and Jeremy explore what branded content is, how it...

This week on The B2B Content Show, host Jeremy Shere speaks with Jodie Ruby, VP of Marketing at LXT, a global provider of trading data for AI, to discuss the best tips to create impactful thought leadership. Highlights: - How...

This week on The B2B Content Show, host Jeremy Shere speaks with Ellie Hildebrand, Director of Content Marketing at Celigo about content operations. Together, they discuss how to optimize your content operations, how to maxim...

Matt Morookian, Director of Marketing at apexanalytix talks with Jeremy about building a rock-solid content marketing team. Highlights: How Matt uses a game involving making up the plot of a movie as a team building exercise ...

Owen Ray, Director, Content Marketing at Invoca, talks with Jeremy about producing quality content when budgets are tight. Highlights: Topic: Creating quality content when budgets are tight Why it doesn't work to turn off the...

Susan Tormollen, VP Marketing at PlanHub , talks with Jeremy about tips for creating a "State of the Industry" report. Highlights: Why State of the Industry reports are such valuable types of content that deliver significant ...

Kassidy Bird, VP of Marketing at Databook, talks with Jeremy about the value of financial data for content marketers Highlights: The value that content marketers can get from financial data How to use financial data to pinpoi...

Jeanine Prezioso, talks with Jeremy about what content content marketers can learn from journalists. Highlights: The nature of the overlap between journalism and content marketing Valuable journalist skills Jeanine uses when ...

Sarah Falcon, VP of Global Marketing at Object Edge, talks with Jeremy about optimizing your content production workflow. Highlights: The value of content production workflow How to balance processes in order to maximize cont...

Sarah Falcon, VP of Global Marketing at Object Edge, talks with Jeremy about optimizing your content production workflow. Highlights: The value of content production workflow How to balance processes in order to maximize cont...

Mark Emond, Founder and Executive Chair at Demand Spring, talks with Jeremy about podcasting as a marketing strategy Highlights: How podcast content stirs conversation among your audience How podcasting can feature the people...

Lora Osborn, Director of Marketing at Sentera, talks with Jeremy about proving the value of B2B content marketing. Highlights: The problem with trying to tie marketing to revenue How and why Lora built marketing attribution m...

Matt Bettis, Director of Marketing at Brightree, talks with Jeremy about the challenge of attribution in B2B content marketing. Highlights: Why attribution is often such a big challenge for b2b content marketers Using correla...

Kelly Stewart, Content Marketing Director,at Apprentice.io talks with Jeremy about working with subject matter experts to get content for powerful storytelling. Highlights: How Kelly cultivated strong working relationships wi...