Episodes

Nov. 23, 2022

How to manage merged marketing teams w/ Jason Cardillo

Jason Cardillo, VP of Experience and Digital Marketing at Emplifi, talks with Jeremy about managing a merger of teams as a market…

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Nov. 22, 2022

Developing strong customer personas w/ Per Ohstrom

Per Ohstrom, Partner and fractional CMO at Chief Outsiders, talks with Jeremy about developing customer personas. Highlights: Why…

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Nov. 17, 2022

Planning & launching a global social media strategy w/ Christina Mins…

Christina Minshull, Global Head of Marketing & Design at Stocksy, talks with Jeremy about launching a global social strategy. Hig…

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Nov. 16, 2022

Building a narrative category w/ Erika Childers

Erika Childers, Director of Content & Brand at Tackle.io, talks with Jeremy about building a category narrative. Highlights: What…

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Nov. 15, 2022

Avoiding content chaos w/ Tania German

Tania German, Director of Marketing at seoClarity, talks with Jeremy about avoiding content chaos. Highlights: What creating cont…

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Nov. 10, 2022

To gate or not to gate content? w/ Jim Hopkins

Jim Hopkins, Revenue Architect at Winning by Design, talks with Jeremy about why gating content isn't working. Highlights: Reason…

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Nov. 9, 2022

Strategies for creating effective video content across the funnel w/ …

Rish Bhandari, Founder and CEO of Content Beta, talks with Jeremy about strategies for creating video content across the funnel. …

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Nov. 8, 2022

Developing a unique content voice w/ Jack Foster

Jack Foster, VP of Marketing at WorkRamp, talks with Jeremy about discovering your unique content voice. Highlights: Combining yo…

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Nov. 3, 2022

Using quarterly themes to organize content development w/ Lori Stout

Lori Stout, VP of Marketing at PAR Technology, talks with Jeremy about using quarterly themes to organize content development. Hi…

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Nov. 2, 2022

The value of podcasting as a B2B marketing channel w/ Navid Jafari

Navid Jafari, Vice President of Marketing and Communications at PeerNova, talks with Jeremy about using podcasting as a marketing…

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Nov. 1, 2022

Centering your company's mission w/ Kellie Walenciak

Kellie Walenciak, Head of Global Marketing & Communications at Televerde, talks with Jeremy about fusing your content marketing s…

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Oct. 27, 2022

Educating your audience about a problem they're not yet aware of w/ J…

Jacob Warren, Head of Marketing at Waratek, talks with Jeremy about creating awareness of a problem to create demand for your pro…

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Oct. 26, 2022

Scaling B2B marketing content across various regions w/ Pam Didner

Pam Didner, a B2B marketing consultant, producer and writer, talks with Jeremy about scaling content across different regions. Hi…

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Oct. 25, 2022

What B2B marketers can learn from internal comms w/ Sydney Fenkell

Sydney Fenkell, Head Of Marketing Communications at Proscia, talks with Jeremy about what content marketing teams can learn from …

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Oct. 20, 2022

The value of marketing during a recession w/ Jodi Cachey

Jodi Cachey, VP of Content Strategy & Growth Marketing at Mediafly, talks with Jeremy about how content marketing adds value to c…

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Oct. 19, 2022

The marketing value of sharing original data w/ Oliver Gelles

Oliver Gelles, Chief Marketing Officer at OrthoFi, talks with Jeremy about sharing data and information as a content marketing st…

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Oct. 18, 2022

Creating a content marketing production playbook w/ Brandon Moore

Brandon Moore, Director of Content Marketing at Vendasta, talks with Jeremy about creating a content production playbook. Highlig…

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Oct. 13, 2022

Red ocean/Blue ocean strategy, or how to compete in less crowded mark…

Steve Keifer, Vice President of Marketing at Ordway, talks with Jeremy about applying the red ocean, blue ocean strategy to conte…

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Oct. 12, 2022

Using data to optimize how your content engages your audience w/ Matt…

Matty de Castro, VP of Growth & Operations at VidMob, talks with Jeremy about the concept of intelligent creative. Highlights: Wh…

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Oct. 11, 2022

Tips for soliciting and managing crowd-sourced content w/ Jaclyn Robi…

Jaclyn Robinson, Senior Manager of Content Marketing at Crunchbase, talks with Jeremy about turning your audience into content cr…

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Oct. 6, 2022

How the buyer experience affects content strategy w/ Mary Gilbert

Mary Gilbert, CMO at Folloze, talks with Jeremy about the role of buyer experience in content strategy. Highlights: How the relat…

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Oct. 5, 2022

Using video to make case studies more engaging w/ David Markowitz

David Markowitz, Director of Product Marketing at Stord, talks with Jeremy about creative uses of video in case studies. Highligh…

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Oct. 4, 2022

How to generate original research to create more authoritative conten…

Roxie Elliott, Director of Content Marketing at DigitalOcean, talks with Jeremy about conducting research to create better conten…

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Sept. 29, 2022

Educating your audience about a problem they don't know they have w/ …

Steve Hoechster, Director of Content & Communications at Stensul, talks with Jeremy about educating your audience on a problem th…

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