Welcome to The B2B Content Show

Episodes

April 15, 2021

Plugging prospect "leakage" w/ Melissa Alvares

Melissa Alvares, VP of Marketing at MindBeacon, talks with host Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, about: The value of educating people seeking information about help with anxiety, depression, and oth...

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April 12, 2021

Why you need to get to know your customer base w/ Marissa Ferraraccio

Do you know what your customers and prospects need and want ... or do you just think you do? Marissa Ferraraccio, VP of Marketing at Anne Arundel Dermatology , talks with Jeremy Shere, Founder & CEO of Tribal Knowledge Podcas...

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April 7, 2021

Marketing agility w/ Cindy O'Keeffe

Cindy O'Keeffe, VP of Marketing at Gorilla Logic, talks with Jeremy Shere, founder and CEO of Tribal Knowledge Podcasting, about adopting the Agile methodology can help marketing teams become more organized and efficient and ...

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April 5, 2021

Why former journalists make great content marketers w/ Emma Dunstone

Emma Dunstone, VP of Marketing at Airbase, talks with Jeremy Shere, founder and CEO of Tribal Knowledge Podcasting, about why former journalists makes great content marketers. Ex-journos bring to the table many skills highly ...

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March 29, 2021

Intelligent & meaningful content = real engagement w/ Yehuda Cagen

Yehuda Cagen, VP of Marketing at DiCentral, talks with host Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about why true engagement with prospects requires content that's both intelligent and meaningful.

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March 25, 2021

Knowing your audience w/ Julie Murphy

Julie Murphy, VP of Marketing at Commercial Credit Group, and host Jeremy Shere talk about the value of deeply understanding the needs and challenges of your audience.

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March 22, 2021

Fixing employee engagement surveys w/ Mark Murphy

Mark Murphy, founder of Leadership IQ and a NYTimes bestselling author, talks about how how to make employee engagement surveys more effective ... Namely, by discarding questions for which you have no effective solution; aski...

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March 17, 2021

Surprising your audience w/ Bridget Benedetti

Bridget Benedetti, director of marketing and customer experience in North America at Hexagon’s Manufacturing Intelligence Division, talks about her teams award-winning MyCare advertising campaign and how an unusual image was ...

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March 15, 2021

Emotional intelligence & psychological safety w/ Kelly Newman

Kelly Newman, a facilitator, emotional intelligence consultant, and executive coach with BlueEQ, talks about the value of emotional intelligence and "psychological safety" for audience engagement.

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March 11, 2021

What The Beatles Teach Us About Audience Engagement

The Beatles were arguably the greatest rock band of all time. And they're also pantheon-level champions when it comes to audience engagement. What exactly made The Beatles so engaging to the point that they still have hundred...

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March 9, 2021

Why diversity matters for engagement w/ Safiyyah Kahn

Safiyyah Khan, VP of Growth Marketing at BlueWave Solar, is part of a growing wave of women assuming leadership roles in marketing. But, as she well knows, there's still a ways to go. While the majority of marketers are women...

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March 3, 2021

Avoiding employee over-communication w/ Cord Himelstein

Jeremy Shere, Founder and CEO of Tribal Knowledge Podcasting, talks with Cord Himelstein, VP of Digital Marketing at Halo, about why too much employee communication can exacerbate disengagement ... How deep engagement in a vi...

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Feb. 25, 2021

Threading the language needle w/ AnnMarie Fauske

In her role as VP of Marketing at Symetria Recovery , AnnMarie Fauske has to be careful with the language she uses to engage her audience--people who suffer from Substance Use Disorder (SUD) and are seeking help. Because the...

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Feb. 23, 2021

The emotional component of engagement w/ Kayla Ratz

What do engagement, trust, emotion, and brand awareness have in common? For Kayla Ratz, Digital Marketing Manager at GP Strategies , the answer is: everything. “Engagement is the core of where GP Strategies starts to build tr...

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Feb. 19, 2021

The two-way street of engagement w/ Jim Baty

Jeremy Shere, Founder and CEO of Tribal Knowledge Podcast, and Jim Baty, CEO of Sauter, Baty & Bloomquist and Executive director of the Concrete Foundations Association , discuss how deep engagement results from stakeholders-...

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Feb. 17, 2021

How SDRs can build engagement with prospects w/ Brooke Bachesta

Host Jeremy Shere and Brooke Bachesta, Senior Manager of Sales Development at Outreach , discuss the finer points of enabling SDRs to engage prospects, including: Signs of disengagement ... The role of relationship building i...

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